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One Day PASS(11/1)
Full Conference PASS
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Branding / Marketing Creation / Brand Safety / Consumer Insights / Brand Measurements |
4 Mass Media / Web Media / Social Media / OOH / Owned Media / Influencers |
Adtech / AI / Data / Performance / GDPR / Privacy |
Retails / EC / Direct Marketing / D2C / Customer Experience / OMO / Retail Tech |
Advertising Marketing Expressions/Using Technology in Creativity |
Marketing Basics (Lecture Style) |
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BM-1 Value Creation through Localization of Global Brands |
MC-1 The Essential Shift from Digital vs. TV Commercials to Digital & TV Commercials |
DT-1 The Essence of Data in Retail |
RC-1 The Borders of Influencer Commerce Success |
CR-1 Experts Talk "What it truly Takes to Change a Company's Creative Culture." |
AU-1 Marketing After COVID-19 |
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BM-2 "Brand Safety" - An Industry - Wide Initiative |
MC-2 The Shifting TV Media with Connected TV |
DT-2 Economic Zone of Platform Company ID vs. Economic Zone of Owned ID |
RC-2 Diversified E-commerce Plat forms, from Mega to Minimal, and Their Successful Use |
CR-2
Where is Advertising Creativity Headed?
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AU-2 Behavioral Economics and Marketing |
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BM-3 The Essence of Brand Purpose and Purpose Driven |
MC-3 eSports and the Advertising Business |
DT-3 Data Strategies for Platform Providers - Meticulous CRM with First Party Data |
RC-3 DX Innovation in Distribution - The beginning of Chapter 2 |
CR-3
Where is Advertising Creativity Headed?
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AU-3 Social Science and Context |
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BM-4 coming soon |
MC-4 Communication Using IP(Characters) |
DT-4 Communication in the Age of Cookieless ~ What Comes Next? |
RC-4 Integrated Planning in the Era of DX |
CR-4 coming soon |
AU-4 Be Conscious of Adverification |
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BM-5 The Answer to the Ultimate Question "What is Marketing in the New Normal?" |
MC-5 What Are the Merits and Demerits of the Advertising Media Brought About by the Operationalization of TV Commercials? |
DT-5 Is First Party Marketing Really Not That Weird? - Better Utilization |
RC-5 Technology at the Forefront of Retail and the Vision Beyond |
CR-5 coming soon |
AU-5 Brand Personality and Mutliculture |
※Please note that the program is not final. Time and speakers may change.
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Visitor PASS
One Day PASS(11/2)
Full Conference PASS
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Keynote #4The Fine Balance: How brands can make an impact in an era of consumer power |
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|---|---|---|---|---|---|
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One Day PASS(11/2)
Full Conference PASS
|
||||||
|
Branding / Marketing Creation / Brand Safety / Consumer Insights / Brand Measurements |
4 Mass Media / Web Media / Social Media / OOH / Owned Media / Influencers |
Adtech / AI / Data / Performance / GDPR / Privacy |
Retails / EC / Direct Marketing / D2C / Customer Experience / OMO / Retail Tech |
Recruiting / Human Resource Development / Organization |
Marketing Basics (Lecture Style) |
|
|---|---|---|---|---|---|---|
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BM-6 Digital Substitution of Real Experiences Under Covid-19 |
MC-6 What Changes Are Required in the TV business? |
DT-6 Balance Between Consideration of Privacy and Communication for Consumers |
RC-6 The Cutting Edge of Retail Technology to Connect Stores and Online |
PP-1 The Expanding Role of the Marketer - Considering the Three Missions |
AU-6 TV Advertisement Theory |
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BM-7 What Are the Requirements for Unified Metrics in Marketing Initiatives? |
MC-7 Trends in Fan Marketing and Customer Success |
DT-7 Part 2 : How AI can Enrich Your Company |
RC-7 The Essence of D2C Business, From Large Enterprises to Startups |
PP-2 Development and Career Advancement of Digital Talent in a Shifting Enterprise |
AU-7 Using Statistics |
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BM-8 What is the Difference Between BtoB Marketing and BtoC Marketing? |
MC-8 Re-thinking the Use of Owned Media - Content Creation and Effectiveness Measurement |
DT-8 Advertising Creativity with AI |
RC-8 Methods of Promoting DX With Enhanced Customer Experience(CX) |
PP-3 Building an Optimal "Marketing Department" Now, in 2021. |
AU-8 The New Public Relations Theory |
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BM-9 Cooperation With Competitors? Branding in the Midst of a Focus on Ecosystems |
MC-9 Exploring Ways to Utilize the Advertising Media Business in the Era of Always-on Connectivity |
DT-9 The Dawn of Digital- Mass Optimization: The Arrival of "Operational Marketing" |
RC-9 Reconsidering UX in EC |
PP-4 The Human Resources Required in the "Age of Working With AI" |
AU-9 SNS Marketing That Gives Results |
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BM-10 coming soon |
MC-10 What is Required for New Normal Content? - The Mind of a Presenter |
DT-10 coming soon |
RC-10 "OMO's Current State - Where is It Now After the Corona Disaster? |
PP-5 Considering Diversity in the Marketing Industry |
AU-10 Finance for Marketers |
※Please note that the program is not final. Time and speakers may change.
