Tomohiko Sugiura is a Executive Vice President of Dentsu Digital Inc. Sugiura graduated from the department of economy, Keio University. Studied as a Visiting Scholar at the Columbia Institute for Tele-Information (CITI) ,Columbia Business School in 2009. Began his career at Dentsu from 1998, and since then he has been contributing to digital marketing field for almost 23 years. At the early times of the employment, web development and online advertising were his field of work. Now he mainly specialized in offering digital performance marketing solution such as PPC, SEO, display and paid social in retails, travel, IT, and finance verticals. Sugiura has been leading the development of unique digital marketing tools such as cross media optimization and attribution analysis.

Books: “New Era of Advertising” (Co-authors/ Dentsu 2009) “Direct Marketing driven by leaders” (Co-authors/ Asahi Shimbun Publications Inc. 2011)

Session

Sat, 2nd Nov

[BM7] What Are the Requirements for Unified Metrics in Marketing Initiatives?