Rob Bradley is joint-head of international advertising sales for CNN, spanning Asia and Latin America, and is responsible for CNNIC’s international digital and data development.



Due to Rob’s broad geographic and functional remit, he and his team provide brands and advertisers with a range of global creative and data-driven solutions to develop campaigns across CNN Worldwide and the broader WarnerMedia portfolio. This enables global brands to partner with CNN on a larger scale and reflects how CNNIC is working with clients to put audiences at the heart of every campaign rather than focus on platform or geography.



Rob joined CNN in 2015 and in that time has led commercial partnerships for CNNIC across the UK, US and Nordics alongside overseeing international digital monetisation, ad operations and innovation. He has implemented data-led strategies, creative ad solutions, and established tech partnerships to provide new brand solutions.

Session

Sat, 2nd Nov

[Keynote4] The Fine Balance: How brands can make an impact in an era of consumer power