adtech tokyo

1st - 2nd, November 2021

@ Tokyo International Forum+ Online

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Etsuko Kazaguchi New
IBM Japan Ltd.
Vice President, CMO

Experienced systems engineer, sales, and GISV alliances, she started her career in marketing in 2010. As an expert in B2B marketing, she has led product marketing positions in a wide range of areas, including hardware business, software business, cloud, AI, and IoT, and large-scale launch projects for major products and solutions, including IBM Watson. Since 2018, as Director of Performance Marketing, she leads the creation of demand and marketing performance that maximizes effectiveness across all touchpoints of marketing activities and has overseen marketing campaigns, digital, events, channel marketing, web experience, and data marketing. She is a generalist with experience spanning new customer acquisition, brand building, and B2B marketing-focused digital and onsite events to drive business growth. She has been in her current position, Vice President, CMO, since 2021, overseeing all marketing.


Sat, 2nd Nov

[BM9] Cooperation With Competitors? Branding in the Midst of a Focus on Ecosystems


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