adtech tokyo

1st - 2nd, November 2021

@ Tokyo International Forum+ Online

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Yoshitake Katayama 3
Publicity Group

After joining Daikin Industries in 1988, he worked in the Advertising Section of the General Affairs Department, the Public Relations Department in 1996, and the Advertising and Web Section Manager of the Public Relations Department in 2000, before assuming his current position in 2007. He was involved in the introduction of the new brand "Ururu Sarara," which catapulted Daikin's room air conditioners, the fifth largest in the industry, to the top of the market, and in the boom of the "Pichon-kun" Yurukyara character. Responsible for building corporate brands through integrated marketing communications, product advertising in the media, media purchasing, and company-wide web management. Member of the Japan Advertising Association


Fri, 1st Nov

[BM3] The Essence of Brand Purpose and Purpose Driven


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