Emi Nishino joined in ORBIS Inc. in 2002.
She has in-depth knowledge and extensive experience in product development for skincare, makeup, men’s skincare, and International brand. She was the first brand manager of the flagship skincare collection, ORBIS U, launched in 2014. After being in charge of the product cost control and operation management, and the promotion for new customer acquisition, she was appointed as a General Manager of Product Development Division in 2018. She created many hit products such as new ORBIS U collection launched in October 2018, and a beauty supplement named ORBIS DEFENCERA launched in January 2019.

Session

Fri, 1st Nov

[BM3] The Essence of Brand Purpose and Purpose Driven