adtech tokyo

1st - 2nd, November 2021

@ Tokyo International Forum+ Online

JP
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Yasuhito Tanaka 4
Yoshinoya corporation
Chief Marketing Officer

CEO of Grid Co., Ltd.
Yoshinoya CMO Co., Ltd.
Member of the Brand Strategy Committee of the Japan Sports Association
He has been a CMO of many companies with a wide range of experience in HR, management strategy, overseas strategy, sales strategy, sports marketing, advertising agency / partner, etc. He is a member of the Brand Strategy Committee of the Japan Sports Association. He is the selection chairman of the fair play committee. As the first secretary-general of the Teikyo University Rugby Club Alumni Association, he planned and edited the book "Principles of the Tsunekatsu Group-Management of the mind that grows human resources who learn and grow by themselves", which reveals the secret of the strength of winning the university championship for the ninth consecutive time.

Session

Fri, 1st Nov

[BM3] The Essence of Brand Purpose and Purpose Driven

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