adtech tokyo

1st - 2nd, November 2021

@ Tokyo International Forum+ Online

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Daisuke Otobe 6
Coup Marketing Company Inc.

After 17 years at P&G in Japan and US HQ, led the turnaround/growth of businesses via strengthening marketing organizations of European FMCG companies as well as Japan Shiseido as a VP Marketing and CMO. In 2018, started Coup Marketing Company Inc. to help strengthen Marketing organizations and build Marketing/Brand Strategy for various domestic/global clients including NHK and Kansai Electric Power Co., Inc. DBA (Kobe Univ.) Author of "Why Strategy Makes a Difference" about Strategy, and "Marketing Professionals' Points of View" about Marketing and Branding.


Fri, 1st Nov

[BM5] The Answer to the Ultimate Question "What is Marketing in the New Normal?"

Sat, 2nd Nov

[PP3] Building an Optimal "Marketing Department" Now, in 2021.


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