I've been working in digital marketing industry for 18 years. Ever worked at Excite/3yrs, Microsoft/8yrs (MSN, Microsoft Advertising), Conde Nast/2yrs, Twitter/4yrs, Criteo/6months. Well experienced several type of ad trends around reserved ads, brand ads, social ads, performance ads. After joining Criteo from last July. We are facing with several challenges, Brand Safety, ITP impact, finding several marketing challenges of advertisers. I would like to communicate with marketers not only Dynamic Re-Targeting, but also, branding opportunities, upper funnel solutions, offline attributions from wider point of view to survive in the rapid growing industry.

Session:

10/5 16:05-16:55

[C-8] Rebuild retails and EC relationship