Entered venture company after graduation from grad school and joined Dell in 2005. With the eager to work overseas, started 1st year in China. Currently in charge of Japan Consumer & Small Business marketing and driving direct business while enhancing branding activities. Launched “Dell Ambassador Program” in 2016 Dec to strengthen the engagement through direct communication with the user, the root of direct business.

Session:

10/4 12:50-13:40

[B-1] Changing brand image to increase customers