Globally recognized thought leader in the area of predictive analytics, AI and data-driven decision-making for marketers around the world. Founder and CEO of MarketShare, the world's largest planning and attribution software provider. MarketShare was acquired by Neustar. Nichols is now a board director for 3 public companies and 3 private companies and Board Partner at Upfront Ventures, one of the US' largest VC firms.

Session:

10/4 12:50-13:40

[A-1] Technology Transformation is Changing Everything: Discussion on How to Prepare