adtech tokyo

October 4th-5th,
2018 @ Tokyo International Forum
JP
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2018/10/4 [12:50 - 13:40]

One Day PASS(10/4) Full Conference PASS VIP PASS

A-1 Technology Transformation is Changing Everything: Discussion on How to Prepare

Meet Wes Nichols (MarketShare co-founder, CEO; Board Partner, Upfront Ventures; public company board director (TrueCar; Comscore); investor (AI advertising technology GumGum; AI-creative platform Persado) and Snap Inc. Special Advisor); Masaki Mikami (Senior Corporate Officer, Innovation, Hakuhodo DY Media Partners), and Marketing VP Shigeyuki Tomomatsu (Marketing VP, American Express International, former SVP, Managing Director, MarketShare) as they discuss the massive changes happening to marketing, advertising, retail, services companies and so many other industries, thanks to technology.

Uber and Taxis. AirBnB and hotels. Google/Facebook and traditional media. Direct to Consumer brands and their impact on FMCG brands. E-Scooters and the ‘last mile’. The role of AI in customer service. China and Japan. Driverless cars. These are not future changes; these are all happening now, and changing everything. You must be prepared. Our discussion will focus on these changes and many others, and how you need to prepare yourself and your career for these very disruptive forces.

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