JB Rudelle is the CEO and Chairman of Criteo, a company he founded in 2005. JB has served twice as Criteo’s CEO (2005-2016; 2018-present), and he’s been the Executive Chairman since the company’s creation.

Returning to the CEO role in 2018, JB has pledged a new focus on product evolution and long-term strategic vision, including the launch of the company’s €20M Criteo AI Lab, based in Paris, France and Palo Alto, California.

Prior to Criteo, JB was the CEO and founder of K-Mobile, a mobile content provider acquired by AG Interactive (American Greetings Corporation) in June 2004. He is an engineer at heart and holds a degree in Engineering from Ecole Supérieure d’Électricité (Supélec).