adtech tokyo

October 4th-5th,
2018 @ Tokyo International Forum
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2018/10/4 [17:10 - 17:50]

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Keynote 3Essence of data-driven and now on of marketing

Data is the “crude oil of the 21st century”. With the growing expectations of big data, nowadays various industries and fields promote the use of them. In 2018, Yahoo declared to be a “data company” and reformed its organizational structure. What is the essence of data-driven for Yahoo that challenges the utilization of the big data for more than 100 services? From specific examples, we will talk about the marketing outlook of the digital era.