Companies such as Google, Amazon, Apple and Microsoft are advancing technological innovation like AI and voice search, and the market is about to change dramatically. Meanwhile, many foreigners have visited Japan and the number continues to increase every year. How can Japanese companies reach these foreign visitors who search for information using their own local platforms and services, search in their native languages? We focus on two themes, voice search and measures for inbound tourism, as we dive into the actions that companies should take now.