Over recent years the advertising landscape has become more sophisticated and complex. The adoption of programmatic advertising has helped publishers and platforms increase revenue and add personalized content to its end users. However, new technologies introduce new challenges that publishers need to be aware of. In this presentation Eran Navon, GeoEdge’s APAC director of Sales, will introduce the main challenges publishers have to consider in today’s advertising eco-system. Eran will introduce advertising related security and quality issues which GeoEdge detects in Japan, based on real data. He will also present how GeoEdge is helping publishers fight bad actors and protect user experience across web and mobile platforms.