Miyoko Kimura joined the PLUS Corporation in 1988 and was assigned as a founding member of ASKUL Operations Promotion Office in 1993. She joined ASKUL Corporation when it was spun off from PLUS in 1999. She was appointed as Representative Director & President of Asumaru Corporation, an e-commerce company aimed at individual users in 2009. She later returned to ASKUL Corporation and worked on LOHACO, an e-commerce platform aimed at individual users. Kimura was then appointed as director and CMO in 2017.

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