Joined LINE Corporation in 2014 following a career at an in-store sales promotion agency and a full service advertising agency. At LINE, he has worked in advertising sales, where he oversaw corporate business clients. In 2017, the company launched an in-store sales promotion business that is specialized for using LINE as an in-store sales promotion solution. Mr. Eda has served as its head since July 2018.

Session:

10/5 13:55-14:45

[C-6] New marketing ecosystems with digitalization of sales