At Sony Marketing Inc., Yoshimasa Hashimoto leads digital marketing projects such as digital advertising, social media, marketing automation, website management and system development for Sony Japan’s online store and product information website (www.sony.jp). Also, as a product marketing manager of e-commerce, he planned and managed new product launches including Walkman products (sold exclusively online; acquired new customers), new category mirrorless interchangeable-lens camera NEX-5.

Session:

10/5 12:00-12:50

[E-L] To truly succeed in the integration of digital infrastructure