15th years on a stone. I converted to theme park industry through direct marketing experiences in Nissen co,. ltd./Rakuten co,.ltd. I organized data driven marketing team for challenging to utilize off-line data in theme park although not easy to use previous direct marketing theory and methodologies as it is. I'd liked to talk about it's history on company internal marketing for gain understanding about data driven marketing project that integrate between on-line data and off-line data, and how to utilize on-line/off-line data mutually into marketing and services.

Session:

10/5 12:55-13:45

[E-5] Make strategies and organization data driven