Yu is an executive sales manager of beBit, providing consulting and enterprise software services that help clients to understand customer insights and user experience, and solve their issues of digital marketing. As a company evangelist, he has also been holding seminars on customer/user experience, and made many presentations at large famous marketing conferences in Japan. As a consultant, Yu took part in a number of projects regarding digital strategy/planning and conversion rate optimization, working with clients from various industries, such as finance, communication, electrical manufacturing and media, to name a few. In 2016, Yu published a book "Observe Customer - the new standard of digital marketing in financial industry" from Kinyu Zaisei Jijo Kenkyu Kai. He also teaches a course in Gradute School of Management Globis University.

Session:

10/5 12:55-13:45

[E-5] Make strategies and organization data driven