Creative Director of ST Corporation / MBA of Drexel Univ. / Won the prize of 2012 ACC CM festival Gold / Selected as No.1 Session of Ad-tech Tokyo 2014 (moderator) I am working at ST Corporation, which is a Japanese household consumer company. My professional field is marketing communication such as CM, Social and strategic PR. Because my marketing budget is very smaller than those of competitors, I have tried to make a lot of new methods to get reputations from consumers. I believe in the power of creative and Internet.

Session:

10/5 15:00-15:50

[B-7] Mass media : steps toward revolution