Can creative really contribute to corporate growth?

Declining labor force due to declining birthrate, collapse of mass media, commoditization of various products and commodities · · ·.
It has long been said that Japan is a non-growth society.

That is why, in order for a company to continue to grow, something beyond the traditional corporate effort is needed.
Do you call that a creative or an idea? There may be hints in the fact that global consulting firms are acquiring design studios.
It is not an artist, nor a consultant. Can creators as businesspersons really contribute to corporate growth?
Author of the masterpiece "Why the world's elite learns aesthetic sense" will ask creative directors representing this era.
It is a must see 90 min. on how they answer to sincere questions or all advertisers.