Information is overflowing, media is diversified, information society with fake news problems.
consumers do not know even what they want.
Now, what consumers are consuming on a standard basis, and whether consumption and consumption can be guided by manufacturers and distributors, Mr. Akashi of One Media who creates the values ​​of the Millennial generation and Mr. Mitsumoto of the Bank Inc that creates new money , Mr Minowa of Gento sha , who continues to make best-sellers , and YO-HO Brewing Company Mr. Ide who created a new beer culture ask their hints.（text by Kenichi Sugawara)