The video advertising market, which grew rapidly due to the popularization of smartphones and habituation of video viewing by SNS feeds, is expected to reach a market value of 137.4 billion yen in 2017 and further to 348.5 billion yen in 2023.
Along with that, the range of utilization of video advertisement in marketing has also expanded.
Especially, in the case of video contents provided on the Internet, the expressions can be off the wall. Therefore, marketing should be done based on the goal which is set by the purpose of branding and promoting. There shall be a discussion on how the video content should be utilized depending on different marketing occasions.