What changes can we see in the status of women in Japan?
As the diversification of lifestyles continues, the impact of women with high disposable income or what came to be known as "Otona Josei" (adult women), on the market is becoming a phenomenon that cannot be ignored.
The barometer of consumption is in turn diversified, and products and services were paired with ‘added values’ such as "sharing", "empathy", "rewarding", "self-investment" to better resonate with this growing segment.
Attitudes toward consumption change as well, and the trends shift from “things” to “experiences" and communication moves from “mass” to “personal" and this has also become the driving force for the birth of many smartphone services.
Together with executives of companies providing services gathering tremendous support from such 'adult women', we will talk about what trends we can expect for 2019.(text by Yoshie Nakabashi)