Major commerce platforms such as Rakuten, Amazon or ZOZOTOWN are leading e-commerce market to scale.
How marketers choose and leverage those e-commerce platforms' values to the full extent, as they own digital shelves, media and consumers' data?
Should Japanese retailers employ Amazon's approach for creating customer experience and channel strategy?
In this session, Mr. Kawazoe from Megane Super, Mr. Okutani from Oisix and Mr. Ochi from Nano Universe discuss communication strategy between brand and consumers based on their knowledge of e-commerce, omni-channel and digital communication.（text by Kyohei Ueda)