While digital transformation is being outraged and digitalization of marketing matures, data driven marketing has become a core of its growth.
However, communication in between brand and consumer should not remain within digital since they naturally switch and utilize both digital and analogue media channel. Therefore, marketer will need to be able to design communication scenario in mutual touchpoints.
Marketing professionals from Mitsui & Co., Toppan Printing ,ADASTRIA and Mazda Motor Corporation, will reveal how each one of them seamlessly connects all media touchpoints for best possible experience for its customers, as well how they face and utilize data.
A must-see session for all marketers involved in communication design.（ text by Mutuo Suzuki)