Which KPI should be set in digital (movie) when calculating back from the achievement of business KPI? If it is digital, the cost effectiveness of the advertisement can not be seen, but precise visualization such as purchasing contribution such as purchasing contribution is more difficult than data division. In this session, we will visualize the relationship between over-the-counter products and digital advertisements / movies through retail, manufacturer, and creative keeper perspective.（text by ad:tech tokyo Ofice)