2018/10/5 [13:55 - 14:45]
One Day PASS(10/5)
Full Conference PASS
VIP PASS
B-6 To Tokyo 2020: strategies of advertisers
As represented by marketing using Jack Ma's Pyeongchang Olympics, sports marketing is being developed under carefully prepared business strategies. As the value of services provided by enterprises moves from goods to koto, how will you draw a scenario to communicate with consumers through sports, which is typical of consumption? While referring to findings obtained from the latest large-scale sports event, we will press on new measures in the near future through digital realism.(text by Koji Ishii)
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- KOJI ISHII Moderator 2
- Sports Marketing Laboratory,.Inc.
- Executive Officer
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- Hiroshi Baba Speaker 初
- NTT DOCOMO, INC.
- General Manager, Sports & Entertainment Planning Office
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- Kazufumi Watanabe Speaker 初
- Coca-Cola (Japan) Company
- Olympics
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- Masuo Yasuda Speaker 初
- Fujitsu Limited
- Vice President Sports&Cultural Event Business Unit