Digitization of IoT and AI has progressed, not only IT equipment, but also cars, home appliances, etc. have never been connected to the Internet and the way things are connected one after another and the way of business is transforming completely. Consumers can get the information and services whenever they want, regardless of whether they are online or offline and the way of communication is starting to change dramatically.　It is required to identify all the data of consumers who visit both digital and real, and to provide value that is appropriate for each individual and "Own media" is the key. In this session, we will discuss the possibility and future of “Owned Media.”（text by Fujiyo Ishiguro)