adtech tokyo

October 4th-5th,
2018 @ Tokyo International Forum
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2018/10/5 [10:40 - 11:20]

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Keynote 5The Shift of Advertising from Sponsor-First to Content-First

transcosmos started me&stars in collaboration with actor Takayuki Yamada. Just how powerful can content be when created together with a top star? In this session we examine the transition from the traditional sponsor-first advertising model to the yet-novel content-first model where sponsors sign onto viral content, through an in-depth case study of Yamada’s much-publicized bust measurement event.