2018/10/5 [10:40 - 11:20]
Keynote 5The Shift of Advertising from Sponsor-First to Content-First
transcosmos started me&stars in collaboration with actor Takayuki Yamada. Just how powerful can content be when created together with a top star? In this session we examine the transition from the traditional sponsor-first advertising model to the yet-novel content-first model where sponsors sign onto viral content, through an in-depth case study of Yamada’s much-publicized bust measurement event.
- Shunsuke Sato
- transcosmos inc.
- Director, Corporate Executive Officer & CMO
- Kosuke Kitajima
- Chief Sports Officer
- Kosuke Kitajima won gold medals in the 100m and 200m breaststroke at the Athens 2004 and the Beijing 2008 Summer Olympic games, becoming the only Japanese to ever win two golds back-to-back in swimming. Before retiring from competitive swimming in April 2016, he established the athlete management agency IMPRINT,...