adtech tokyo

October 4th-5th,
2018 @ Tokyo International Forum
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Yoichi Taniguchi
TV Asahi Corporation
Director, Media Planning and Development Department, Sales Division

April 1993 Joined TV Asahi
Director and Producer of sports coverage and events including professional
baseball and soccer, Sports Division

2008 Co-Director of Sports Projects in charge of big sports events &
Director of Programming Strategy, a specialized section devoted to
strategic programming established by his initiation, Programming Division

2012 Director of Programming Department in charge of terrestrial
programming and planning, Programming Division

2016 Director of Media Planning and Development Department in charge of
broad range of planning & sales developments and the sales strategy of
digital media including AbemaTV, Sales Division

He is the producer behind many of TV Asahi’s successful drama series and
variety shows including “Beat the Champions” which has become the station’s
flagship sports reality show.