As new digital technologies and services come out, we will gather topics. Of course it is important to make use of new technologies.But,Have you lost sight of your original purpose as a goal to introduce new technology?
This session focuses on the important part of "What kind of objectives are you going to market for?", Focusing on examples of Toyota Motor Corporation and NEC who are practicing, the purpose of tackling marketing measures, evaluation indicators, team building As for the importance of advertisers, suppliers / agencies, we will continue discussions on their respective positions.
text by Hideki Asahi