After joining NEC, Shigeko Tanaka worked as a BtoB solution marketer and launched NEC's first business website in 1996. She led NEC Group websites integration project from 2005 to 2012 and established website governance structure that would be the basis of global branding and marketing. Currently she is in charge of planning and management of NEC Corporation website activities. - Chairman of Japan Advertisers Association Web Advertising Bureau from 2015. - Chairman of Business Research Institute Web management Forum from 2012.

Session:

10/17 11:05-11:55

[E-1] Marketing Knowledge That Digital Marketer Does Not Know