Omnichannel strategies are not the same. They all depend on how you conduct your business, which products you carry, and how you engage with your customers. And YOU have to design how to measure your omnichannel impact not only on the each channel, but also on your entire business.Those require business transformation in your own organization as well. In this session, we are going to discuss various cases with the
panelists who have led cutting-edge omnichannel projects.