Kawazoe is in charge of eCommerce, omnichannel strategy, and digital communications at MEGANESUPER. He has successfully doubled the sales of its eCommerce business in just two years. His missions are improving the eCommerce system, implementing various marketing technologies and making the best use of LINE. He started his career in the apparel industry as sales & marketing assistant at SANEI-INTERNATIONAL CO., LTD. And then, he joined Crown Jewel, Inc., a Cyber Agent company, to pursue his passion in the internet business, and managed from merchandising, photo-shoot, public relations to sales & marketing. Prior to joining MEGANESUPER, Kawazoe switched to CREDGE, LIMITED, a apparel brand for girls, in 2010, where he was responsible for managing the eCommerce business. Under his leadership, the team succeeded in building the internal operations of its online store and LINE@ from scratch, boosting the online sales twice as big within two years.

Session

[B-4] What Consumer Want in 2016? Connected Commerce World