adtech tokyo

October 17th-18th,
2017 @ Tokyo International Forum
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2017/10/17 [12:10 - 13:00]

One Day PASS(10/17) Full Conference PASS VIP PASS

B-2 KPI of Digital Advertisement Leading from Customer Journey

Customer journey in the digital domain, customer journey spoken in integrated communication, customer journal told in media planning

. These are different aspects, and the current situation that the arrangement is not attached is seen in many marketing sites.
And how do you relate the relationship between advertising KPI and customer journey? We will discuss these points in this session. Text by ad: tech tokyo office