1996 Joined Dentsu Corporation. After joining the company, I am in charge
of planning the promotion area consistently. As a mission to derive
solutions for "moving people and lead to selling", the main client
industries that I have been in charge are cars, mobile, toiletries, drinks,
real estate etc. Current focus themes include on-off integrated design,
data driven marketing, customer journey planning and so on.

Session:

10/17 12:10-13:00

[B-2] KPI of Digital Advertisement Leading from Customer Journey