From the second half of 2016, negative cases occurred frequently in the Japanese advertising and marketing industry. It became a social problem, descent ranking of new graduate students descended.
Meanwhile, in order for Japanese companies to grow, it is imperative to have talented people in the marketing industry. As soon as possible, regain social trust in the marketing industry and solve the problem altogether. What is necessary for that? In this session, the head of the representative advertiser and advertising agency in Japan will discuss the real intention.
This argument becomes the most important in ad: tech tokyo 2017.
text by ad: tech tokyo official