Makoto Takebayashi, the Director(CMO) of Hakuhodo DY digital Inc. from 2016, is one of the founding members of Hakuhodo DY digital Inc. (Digital Media Planning & Digital Marketing leads in Hakuhodo DY Group) established in 2016.
He joined Hakuhodo Inc. in 1991 and experienced a variety of digital marketing business (such as IT Solution, Sales Promotion, Digital Marketing, and Digital Media Business) delivering “new values” of marketing to Agency Business.
He served as the member of Hakuhodo DY Media Partners in 2014, and addressed for strategic planning on iMedia for the group.
He is now leading Hakuhodo DY Group’s digital strategy, and has served as a chairman of the JAAA Internet Media Committee from 2016, also a member of the JAAA Special Committee (work-style reforms) from 2017.

Session:

10/18 15:45-16:35

[A-9] Restoring the Trust of　Advertising Industry :Workstyle, Online Media and Transparency