adtech tokyo

October 17th-18th,
2017 @ Tokyo International Forum
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2017/10/17 [14:10 - 15:00]

One Day PASS(10/17) Full Conference PASS VIP PASS

A-3 New Creatives with Technology and Emotion

Branded contents are now evolving to the extent that it jumps beyond the boundary of the unique advertisement lightly and it creates a strong experience that colors the life of the consumer. How can technology contribute to the creation of a new era that shakes emotions, and how can we switch advertising-driven marketing to emotional blended content with using technology? We would like to think about it. Text by Takehito Ogawa