adtech tokyo

October 17th-18th,
2017 @ Tokyo International Forum
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Fumiaki Terada 3
Morinaga Milk Industry Co., Ltd.
Marketing Communication Department, General Manager

Entered Morinaga Milk in 1984. Started the career at the raw material reception/preparation section in Tama plant. Moved to the Laboratory R&D section in 1985, where engaged in developing long-shelf-life tofu, retort foods et al. In 1987, moved to the marketing department for planning beverage products in paper/cup package.

Obtained MBA at Keio University in 1992, transferred to Morinaga Nutritional Foods, subsidiary located in Los Angeles, CA., where was responsible for promoting long-term shelf life tofu in the US market. Also was involved in establishment of Pacific Nutritional Foods, a joint-venture tofu-manufacturing company in Portland, Oregon in 1997.

Returning to Tokyo in 1999, worked as manager of the secretary’s office for 4 years, the sales planning office for 4 years.

Assigned as manager of the Advertisement Department in May 2008. Currently, responsible for the communication activities in general in the area of beverage, milk, yogurt, ice cream, cheese et al.


10/17 14:10-15:00

[A-3] New Creatives with Technology and Emotion