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    "Day": "10月29日(木)",
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    "No.": "Opening Remarks",
    "No.(新)": "Opening Remarks_year2020",
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    "Title En": "Opening Remarks",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "366_year2020",
    "Entry ID (元)": "366",
    "Name": "Otobe",
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    "No.": "Keynote1",
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    "Title Ja": "Force for Good and a Force for Growth\n～いま、米国主要企業のCMOが見ている景色",
    "Title En": "Force for Good and a Force for Growth",
    "Summary Ja": "全米広告主協会（ANA ＝ Association of National Advertisers)の代表的なイベントである、「Master of Marketing」。例年このイベントには、P&G、ユニリーバ、コカ・コーラ、AT&Tなど、米国を代表する企業のCMOをはじめ、マーケター3000名が集結します。ここで発せられるテーマやCMOによるプレゼンテーションは、世界のマーケティング業界から常に注目されています。\nそして、今回の「Force for Good and a Force for Growth」は、Master of Marketing2020のテーマです。世界をリードする企業のトップマーケターたちに向けて発信したメッセージはどのようなものだったのか？ そしてそれに対してどのような意見が交わされたのか？ ANAのCEOであるボブ氏が語ります。",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "1001_year2020",
    "Entry ID (元)": "1001",
    "Name": "Liodice",
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    "公開フラグ": "1",
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    "詳細ページ表示フラグ": "1",
    "No.": "Keynote1-2",
    "No.(新)": "Keynote1-2_year2020",
    "Title Ja": "新たな世界で試されるマーケターの姿勢と行動 ～社会的課題の解決をリードできるのか？",
    "Title En": "Keynote #1-2",
    "Summary Ja": "コロナ禍によって経済的・情報リテラシーの格差が拡大し、社会が分断しつつあると言われています。そうした中で、視座を上げて企業・ブランドがどう社会的課題の解決に立ち向かっていくのか。人々の目はそこに注がれています。ここでは、まず海外ブランドがマーケティング戦略として社会的課題にどう取り組み、人々との結びつきを強化しようとしているかの事例をご紹介します。また各世代の意識変化の調査などをベースにしながら、マーケターが企業・ブランドのビジョンを設定・発信をリードすべき理由とその方法について考えていきます。",
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    "M/S": "S",
    "Entry ID": "1006_year2020",
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    "Name": "Sputniko!",
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    "Name": "Yamazaki",
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    "公開フラグ": "1",
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    "No.": "TB1",
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    "Title Ja": "価値創造型マーケティングへの転換～販売偏重からの脱却        ",
    "Title En": "Shifting to Marketing Creation- Break Away from Sales Oriented",
    "Summary Ja": "コロナ禍によって経済的・情報リテラシーの格差が拡大し、社会が分断しつつあると言われています。そうした中で、視座を上げて企業・ブランドがどう社会的課題の解決に立ち向かっていくのか。人々の目はそこに注がれています。ここでは、まず海外ブランドがマーケティング戦略として社会的課題にどう取り組み、人々との結びつきを強化しようとしているかの事例をご紹介します。また各世代の意識変化の調査などをベースにしながら、マーケターが企業・ブランドのビジョンを設定・発信をリードすべき理由とその方法について考えていきます。",
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    "Entry ID": "159_year2020",
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    "Name": "Hakata",
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    "Name": "Suzuki",
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    "公開フラグ": "1",
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    "No.": "CK1",
    "No.(新)": "CK1_year2020",
    "Title Ja": "マスメディアのデジタルシフト：テレビとデジタルの関係性  (100 min)        ",
    "Title En": "Digital Shift of Mass Media: Relationship between TV and Digital",
    "Summary Ja": "いよいよネット広告費がテレビの広告費を逆転したことにより、メディアを縦割りに考える時代は明確に終わり、全てのメディアがデジタルを軸に横断的に捉えられる時代に突入したと考えられます。\r\n\r\n日本のテレビは世界的に見るとデジタルシフトが遅れていると言われていますが、ドラマ半沢直樹にも見られるように、日本のテレビは引き続き非常に影響力が高く、日本の話題の中心にあるのは間違いありません。\r\nまた、Nizi Projectやテラスハウスのようにデジタルの動画配信サービスと地上波を組み合わせた事例も増えてきています。\r\n\r\nこうした変化はテレビ局や広告主だけでなく、ネットメディアやプラットフォームにも大きな影響をもたらすでしょう。\r\nはたして、これからのテレビのコンテンツは、どのようにデジタルシフトを進めていくべきなのか、テレビとデジタルの新しい関係を模索しつづけている5名の論客と議論したいと思います。",
    "Summary En": "",
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    "M/S": "M",
    "Entry ID": "082_year2020",
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    "Name": "Tokuriki",
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    "No.": "DM1",
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    "Title Ja": "データを企業間でシェアすることのメリットとデメリット",
    "Title En": "Advantages of Sharing Data Among Companies",
    "Summary Ja": "データホルダー企業同士が双方のデータをシェアする事でどんな未来が描けるのか？\nそしてその未来はエンドユーザーにとって素敵な顧客体験になりうるのか？\n\nデータ活用、特に3rdパーティーデータの利活用に悩む企業のマーケターに向けたセッション。\n理想論だけに留まらず成功談も失敗談も織り交ぜて生の声をお伝えします。",
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    "No.": "NE1",
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    "Title Ja": "先行D2C企業が実践するブランディングから学ぶこと",
    "Title En": "Learning from Leading D2C's Branding Practices",
    "Summary Ja": "Direct to Consumer\r\n顧客と直接つながることで、D2C企業はブランディングを進化させています。\r\n\r\nこれからの時代に、消費者と企業（メーカー）の\r\nお互いにとって最も理想的な関係はD2Cモデルではないでしょうか。\r\n\r\n日本を代表するD2C企業３社のトップに顧客との関係の中から進化させたブランディングについて話を伺います。\r\n\r\n●D2C企業にとってブランディングとは\r\n●D2Cのブランディングはなぜユーザーに支持されるのか？\r\n\r\nティーザーもぜひご覧ください\r\n<a href=&quot;https://www.youtube.com/watch?v=L7q0e6VPWug&quot; target=&quot;_blank&quot;>https://www.youtube.com/watch?v=L7q0e6VPWug</a>",
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    "M/S": "M",
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    "Name": "SEKI",
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    "No.": "PD1",
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    "Title Ja": "（採用）優秀なマーケター確保の秘訣とは",
    "Title En": "（Recruiting) Secrets to Hire Excellent Marketers",
    "Summary Ja": "このセッションは、以下のような方に少しでもご参考になるセッションにしたいと思ってます。\n\n●マーケティング組織をマネジメント、マーケターを育成・採用する方向け\n●マーケターとして更に成長やキャリアップしたい方向け\n\n登壇されるスピーカーはご自身がマーケターとしてのご経験、更にはマネジメント、採用・育成まで、原体験をお持ちの方々です。以下のようなトピックでリアリティのある展開してまいりたいと思ってます。\n\n・そもそも優秀なマーケターとは？\n・マーケターは社内だけじゃない、社内のチームビルディングと社外のチームビルディング\n・タレントのスキルのFIT&GAPとオンボード状況を見ながら組織デザイン、採用を進める採用側の「JD（Job description）アップデート術」\n・採用側と応募者のGAPを埋める、採用マーケティング\n・むしろマーケターは未経験者の方が良い？マーケティングスタイルの流派とは？\n\nひとまず、登壇している4社は絶賛採用募集中です :)",
    "Summary En": "",
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    "M/S": "M",
    "Entry ID": "100_year2020",
    "Entry ID (元)": "100",
    "Name": "ISHIDO",
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    "room": "G502",
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    "Entry ID": "156_year2020",
    "Entry ID (元)": "156",
    "Name": "Mizushima",
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    "Entry ID": "208_year2020",
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    "Name": "Nishiguchi",
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    "Entry ID": "345_year2020",
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    "公開フラグ": "1",
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    "No.": "AU1",
    "No.(新)": "AU1_year2020",
    "Title Ja": "After コロナにおけるマーケティング概論",
    "Title En": "Marketing After COVID-19",
    "Summary Ja": "このセッションはコロナ禍での消費者行動と今後のマーケティング施策を考えるセッションとなります。マーケティングに携わっている方にぜひお聞きいただき内容となります。主な手テイクアウェイとしては、落ち込んだ消費の中でもどこに活路があるのか、今のお客様をどのように理解し、マーケティングによってどのように買物行動をサポートしていくべきかについての示唆をご提示できたらと思います。",
    "Summary En": "In this session we will briefly explain what happens in Japanese market and how customers change their consumption behavior based on COVID-19. As takeaways, we will show several ways to re-activate their consumption minds.",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "394_year2020",
    "Entry ID (元)": "394",
    "Name": "Okutani",
    "spk fix": "〇",
    "room": "G510",
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    "M/S": "S",
    "Entry ID": "400_year2020",
    "Entry ID (元)": "400",
    "Name": "Sasaki",
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  },
  {
    "Day": "",
    "TimeTableStart": "13:10",
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    "No.": "TB2",
    "No.(新)": "TB2_year2020",
    "Title Ja": "長く愛されるブランドを作るには        ",
    "Title En": "Creating a Long-Loved Brand",
    "Summary Ja": "「愛される」とはどういうことなのでしょうか。\nひとえに「愛」と言っても、愛のかたちは様々です。\nそのため、日常の業務の中で「愛」というキーワードが飛び交う時、その響きは聴き心地の良いものである一方で具体性を帯びずに議論が行き詰まることもあるのではないでしょうか。\n\n本セッションでは、ブランドが愛される、あるいはモノやサービスが愛されるということは何を指しているのか、愛されるまでに至るメカニズムはあるのかといった問いを軸にしながら、多様なバックグラウンドを持つスピーカー達が企業活動・事業活動において愛をどのように捉えているのかについて議論します。",
    "Summary En": "",
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    "M/S": "M",
    "Entry ID": "031_year2020",
    "Entry ID (元)": "031",
    "Name": "Hirosawa",
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    "room": "B7-1",
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    "Entry ID": "420_year2020",
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    "Entry ID": "425_year2020",
    "Entry ID (元)": "425",
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    "Entry ID": "440_year2020",
    "Entry ID (元)": "440",
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    "No.": "CK1",
    "No.(新)": "CK1_year2020",
    "Title Ja": "連結",
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    "公開フラグ": "1",
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    "詳細ページ表示フラグ": "1",
    "No.": "DM2",
    "No.(新)": "DM2_year2020",
    "Title Ja": "クリエイティブにAIを活用する",
    "Title En": "Using AI for Creatives",
    "Summary Ja": "AIの広告クリエイティブ分野での活用について、現状どのようなことが出来ているのか・まだ出来ていないのかを各社から事例とともに伺います。その後、将来的に想定される活用方法や課題などについて、全員で議論してまいります。クリエイティブ×テクノロジに興味がある方、広告クリエイティブの課題を技術の力で解決したい方、などに特にオススメです。",
    "Summary En": "",
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    "M/S": "M",
    "Entry ID": "105_year2020",
    "Entry ID (元)": "105",
    "Name": "Sakamoto",
    "spk fix": "〇",
    "room": "B7-2",
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    "M/S": "S",
    "Entry ID": "193_year2020",
    "Entry ID (元)": "193",
    "Name": "Mouri",
    "spk fix": "",
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    "Entry ID": "372_year2020",
    "Entry ID (元)": "372",
    "Name": "Kurita",
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    "Entry ID": "384_year2020",
    "Entry ID (元)": "384",
    "Name": "Namikawa",
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    "room_url": ""
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  {
    "Day": "",
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    "公開フラグ": "1",
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    "詳細ページ表示フラグ": "1",
    "No.": "NE2",
    "No.(新)": "NE2_year2020",
    "Title Ja": "ファンの獲得は本当に売上につながっているのか？",
    "Title En": "Are Fan Acquisitions Really Driving Sales?　",
    "Summary Ja": "人口が増えない日本という国において、新規顧客を増やし続けるのは難しいと言われており、そのために一人のお客様に長く、サービスを愛して頂けるとような仕組みを作る、ファンマーケティングというワードが昨今、賑わってたりします。\n\n本セッションでは、ファンは本当に売上に結びついているのか？またどうやってそれを分析しているのか？などを、実際にファンを増やすために各社が取り組んでいること、KPIをどう考えているのか、社内の推進する秘訣はあるのかを議論していきます。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "099_year2020",
    "Entry ID (元)": "099",
    "Name": "IMANISHI",
    "spk fix": "〇",
    "room": "B5-2",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b5/"
  },
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    "M/S": "S",
    "Entry ID": "311_year2020",
    "Entry ID (元)": "311",
    "Name": "kawata",
    "spk fix": "",
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    "room_url": ""
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  {
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    "M/S": "S",
    "Entry ID": "464_year2020",
    "Entry ID (元)": "464",
    "Name": "Yokozuka",
    "spk fix": "",
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    "room_url": ""
  },
  {
    "Day": "",
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    "M/S": "S",
    "Entry ID": "466_year2020",
    "Entry ID (元)": "466",
    "Name": "IWAKI",
    "spk fix": "",
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    "room_url": ""
  },
  {
    "Day": "",
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    "公開フラグ": "1",
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    "詳細ページ表示フラグ": "1",
    "No.": "PD2",
    "No.(新)": "PD2_year2020",
    "Title Ja": "（育成①）デジタルマーケターの人材育成で外せないこととは",
    "Title En": "（Development 1) Important Factors for Human Resource Development of Digital Marketers",
    "Summary Ja": "デジタルマーケターの育成については、過去何度かセッションが行われたテーマでありますが、リアルの世界がデジタルに包含され、顧客の意識や行動が加速的に変化ていく世界において\"デジタル\"マーケターに求められる能力やマインドセット、それらの開発はどのようにあるべきか、また、普遍的な要素と変化しなければならない要素について、改めて深堀りします。\n\n本セッションでは一定の正解を示すのではなく、人材育成という領域の最前線に立ってきたセッションメンバーそれぞれから、現在、そして近未来に向けて、普段の業務とは別の「視座・視野・視点」をご紹介いただくセッションを目指します。\nマネジメントや育成担当でなくとも、ご自身が成長やキャリアップしたい方も、ぜひご参加ください。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "106_year2020",
    "Entry ID (元)": "106",
    "Name": "SUGIMOTO",
    "spk fix": "〇",
    "room": "G502",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/conference/"
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    "M/S": "S",
    "Entry ID": "070_year2020",
    "Entry ID (元)": "070",
    "Name": "naoi",
    "spk fix": "",
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    "room_url": ""
  },
  {
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    "M/S": "S",
    "Entry ID": "409_year2020",
    "Entry ID (元)": "409",
    "Name": "Shirato",
    "spk fix": "",
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    "M/S": "S",
    "Entry ID": "468_year2020",
    "Entry ID (元)": "468",
    "Name": "Usagawa",
    "spk fix": "",
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  },
  {
    "Day": "",
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    "公開フラグ": "1",
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    "No.": "AU2",
    "No.(新)": "AU2_year2020",
    "Title Ja": "行動経済学とマーケティング",
    "Title En": "Behavioral Economics and Marketing",
    "Summary Ja": "マーケティングを「人間に認知・態度・行動変容を起こすこと」と捉えたときに、行動経済学・心理学などがどのように戦略立案・試作設計に援用可能かを考察するセッション。人間理解に興味がある方、マーケティング・マーチャンダイジング・営業に携わっている方にお聞きいただきたい、と考えています。",
    "Summary En": "This session will focus how we marketer can apply behavioral science into marketing, merchandising and sales, in the view of marketing as \"making awareness/attitude/behavior change on human\".\nPlease let us know if this is a new entry or a replacement.",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "390_year2020",
    "Entry ID (元)": "390",
    "Name": "TOMINAGA",
    "spk fix": "〇",
    "room": "G510",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/conference/"
  },
  {
    "Day": "",
    "TimeTableStart": "14:15",
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    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "TB3",
    "No.(新)": "TB3_year2020",
    "Title Ja": "変遷から見える、これからの「ブランドｘアドテクノロジー」",
    "Title En": "Transition to Today's \"Brand x Adtech\"",
    "Summary Ja": "テクノロジーの進化によってユーザー接点や価値観が多様化。企業のブランド価値向上にむけた取り組みも幅広くなっています。\n\n業種やサービス特長が異なる4社が登壇し、テクノロジーの進化がもたらしたマーケティング施策やブランディングにおける課題など、それぞれの領域の“今”を紹介します。過去からの変遷、現在のチャレンジを通じてこれからの姿を議論します。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "056_year2020",
    "Entry ID (元)": "056",
    "Name": "Noyashiki",
    "spk fix": "〇",
    "room": "B5-1",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b5/"
  },
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    "M/S": "S",
    "Entry ID": "438_year2020",
    "Entry ID (元)": "438",
    "Name": "Umebayashi",
    "spk fix": "",
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    "M/S": "S",
    "Entry ID": "462_year2020",
    "Entry ID (元)": "462",
    "Name": "Inoue",
    "spk fix": "",
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  },
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    "M/S": "S",
    "Entry ID": "482_year2020",
    "Entry ID (元)": "482",
    "Name": "Watanabe",
    "spk fix": "",
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    "room_url": ""
  },
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    "Day": "",
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  },
  {
    "Day": "",
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    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "CK2",
    "No.(新)": "CK2_year2020",
    "Title Ja": "次世代のインフルエンサーマーケティング",
    "Title En": "Next Generation of Influencer Marketing",
    "Summary Ja": "このセッションでは、インフルエンサーマーケティング（以下「IM」）のソリューションとしての意義や今後に向けた課題を議論します。既に取り組まれている方、これから取り組まれようとしている方それぞれにヒントをご提供します。\n\n【アジェンダ】\n①IMの必須キーワード：IMの概要から、その施策を成功させるために欠かせない考え方やキーワードまでをおさえます\n\n②IMのパフォーマンス評価：IMの効果測定において立証され、定説となった考え方はあるのか。見るべき重要な効果指標は何か。その勘所を明らかにします\n\n③次世代IMの潮流： IMの可能性を広げるような先進的なケーススタディも踏まえ、その社会的な意義も含めた今後の潮流を探ります",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "361_year2020",
    "Entry ID (元)": "361",
    "Name": "Amano",
    "spk fix": "〇",
    "room": "B7-2",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b7/"
  },
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    "M/S": "S",
    "Entry ID": "045_year2020",
    "Entry ID (元)": "045",
    "Name": "Fukuma",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
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    "M/S": "S",
    "Entry ID": "089_year2020",
    "Entry ID (元)": "089",
    "Name": "Yasuoka",
    "spk fix": "",
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  },
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    "M/S": "S",
    "Entry ID": "091_year2020",
    "Entry ID (元)": "091",
    "Name": "Sogo",
    "spk fix": "",
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  },
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  },
  {
    "Day": "",
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    "公開フラグ": "1",
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    "詳細ページ表示フラグ": "1",
    "No.": "DM3",
    "No.(新)": "DM3_year2020",
    "Title Ja": "Cookieless時代突入！顧客とのつながりをどう強めるのか？",
    "Title En": "Entering the Cookieless Era! How to Strengthen the Connection with the Customers?",
    "Summary Ja": "生活者のプライバシー上の懸念からCookieを利用したマーケティング手法は大きな転換期を迎えています。\n\n本セッションでは\n・Cookielessと呼ばれるこの流れでプラットフォーマーがどのように変化してきているのか\n・企業はデータを活用したマーケティングを実行する上でどのような課題を持っているのか\n・これまでのリターゲティングのような広告手法に加えて、どのように新しい生活者との接点のスケーラビリティを創造し、広さと深さを両立していくか\n\nに触れ、今後のデジタルマーケティングにおける「データの価値」と「方向性」についてお話ししていきます。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "136_year2020",
    "Entry ID (元)": "136",
    "Name": "Kato",
    "spk fix": "〇",
    "room": "B7-1",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b7/"
  },
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    "M/S": "S",
    "Entry ID": "120_year2020",
    "Entry ID (元)": "120",
    "Name": "Arakawa",
    "spk fix": "",
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  },
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    "M/S": "S",
    "Entry ID": "407_year2020",
    "Entry ID (元)": "407",
    "Name": "Yokozuka",
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  },
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    "M/S": "S",
    "Entry ID": "304_year2020",
    "Entry ID (元)": "304",
    "Name": "Ito",
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  },
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    "Entry ID": "",
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    "spk fix": "",
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    "room_url": ""
  },
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    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "NE3",
    "No.(新)": "NE3_year2020",
    "Title Ja": "販売を強めるブランドビルディング",
    "Title En": "Brand Building To Strenghten Sales",
    "Summary Ja": "以下のような領域に興味をもつ方に参考になるセッションにしたいと考えています。大企業視点からスタートアップ視点まで多様な視点から議論したいと考えています。\n\n・ブランディングへの投資を販売に結びつけ説明力をあげたい\n・販売や販促への投資においてもブランディングを同時に行いたい\n・広告予算や販促予算の策定や、予算運用を最適化したい\n\n以下のような論点を中心に、この領域において最先端を走られているスピーカーのみなさんと議論したいと考えています。\n\n・ブランディングと販促はそもそも分けて考えるべきなのか\n・ブランディングと呼ばれるものの「正体」と効果計測\n・ブランディングと販促の、予算策定方法や運用方法の具体\n\nこれまで分断されがちだったブランディングと販売や販促を近づけるヒントを持ち帰っていただければと考えています。",
    "Summary En": "Will discuss how integrate \"Branding\" and \"Sales/ Sales promotion\". This session is for people with the following challenges;\n・Convince management by visualizing the impact of branding on sales\n・The cutting edge definition of Branding and measurement\n・Specific methods of budgeting and operation for Branding and Sales Promotion",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "362_year2020",
    "Entry ID (元)": "362",
    "Name": "Inoue",
    "spk fix": "〇",
    "room": "B5-2",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b5/"
  },
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    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "437_year2020",
    "Entry ID (元)": "437",
    "Name": "Ito",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "447_year2020",
    "Entry ID (元)": "447",
    "Name": "Kono",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
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    "Summary Ja": "",
    "Summary En": "",
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    "M/S": "S",
    "Entry ID": "481_year2020",
    "Entry ID (元)": "481",
    "Name": "KOJIMA",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "PD3",
    "No.(新)": "PD3_year2020",
    "Title Ja": "（組織①）育てるカルチャーから育つカルチャーづくり",
    "Title En": "（Organization 1)Creating Culture that Grows Instead of Growing Cultures",
    "Summary Ja": "本セッションは以下のような方々に向けたヒントの見つかる場にしたいと考えています。\r\n\r\n・自社や自部署において、デジタルを一つの軸に若手を中心としたマーケターのマネジメントや成長支援に携わられている方\r\n・社内で上司や会社をどう巻き込み、顧客やパートナーにとっての価値提供をつくろうかと試行錯誤されている若手マーケターの方\r\n\r\n手段としてデジタルを活用したマーケティングが多くの変化とともに起こる昨今において、売上・年数・社員数など一定のフェーズを超えた企業内で、「上司と部下」「組織と個人」の境目なく、互いを巻き込んで成果につなげていく為に何が必要か。\r\n\r\n互いがどう関わっていけば人は育つのか。マネジメントに携わる上司目線の話だけでなく、育つという自主性そのものを個人としてもどう発揮していくか。それによって「上司と部下」「組織と個人」がどうやって一緒に育っていくことが出来るか。\r\n\r\n実体験の中で試行錯誤しているスピーカー陣を、組織づくりに携わるモデレーターが深く掘り下げていきます。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "037_year2020",
    "Entry ID (元)": "037",
    "Name": "Miura",
    "spk fix": "〇",
    "room": "G502",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/conference/"
  },
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    "公開フラグ": "",
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    "No.": "",
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    "Title Ja": "",
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    "Summary Ja": "",
    "Summary En": "",
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    "M/S": "S",
    "Entry ID": "069_year2020",
    "Entry ID (元)": "069",
    "Name": "Fukuda",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "",
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    "No.": "",
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    "Title Ja": "",
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    "Summary Ja": "",
    "Summary En": "",
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    "M/S": "S",
    "Entry ID": "116_year2020",
    "Entry ID (元)": "116",
    "Name": "KATAYAMA",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
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    "No.": "",
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    "Title Ja": "",
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    "Summary Ja": "",
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    "M/S": "S",
    "Entry ID": "460_year2020",
    "Entry ID (元)": "460",
    "Name": "Hirose",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
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    "Summary Ja": "",
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    "Memo": "",
    "M/S": "",
    "Entry ID": "",
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    "spk fix": "",
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  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "AU3",
    "No.(新)": "AU3_year2020",
    "Title Ja": "社会科学とコンテキスト",
    "Title En": "Social Science and Context",
    "Summary Ja": "\"context\"は言語学、心理学、文化人類学、社会学、情報工学、建築学など多岐に渡る領域それぞれで使われる概念だが、実務の場面においても活用することができる概念である。本セッションでは、\"context\"という言葉を紐解きながら、その概念をマーケティングや広告、PRの中でどのように使うことができるのか？を明らかにしていきたい。最初に、社会学やマーケティングなどの様々な理論を紹介しながら、「コンテクスト・プランニング©」の基本的にフレームワークを説明し、参加者の日々のプランニングに新たな光を提供することを目指す。",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "452_year2020",
    "Entry ID (元)": "452",
    "Name": "Takahiro",
    "spk fix": "〇",
    "room": "G510",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/conference/"
  },
  {
    "Day": "",
    "TimeTableStart": "15:20",
    "TimeTableEnd": "16:10",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "TB4",
    "No.(新)": "TB4_year2020",
    "Title Ja": "日本企業の「パーパス・ドリブン」はマネジメントの視座になっているか？",
    "Title En": "Is Japanese \"Purpose-Driven\" in Management Perspective?",
    "Summary Ja": "Start With “Why”.　あなたの企業・ブランドの活動は「Why（パーパス）」が起点になっていますか？\n\nこのセッションでは、ブランドパーパスの概論を紹介した後、LION・マツダ・ゼクシィそれぞれの取り組みを通じて、「パーパスは似ていてもいいのか？」「パーパスは誰のためにあるのか？」「パーパスは事業成長に効くのか？」といった問いについて議論していきます。\n最前線でトライアルをしているブランドから、マーケティングやコミュニケーションを超えた「事業に実践的に活かすためのパーパス」について知りたい方に、オススメのセッションです。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "367_year2020",
    "Entry ID (元)": "367",
    "Name": "Tohei",
    "spk fix": "〇",
    "room": "G502",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/conference/"
  },
  {
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "365_year2020",
    "Entry ID (元)": "365",
    "Name": "Kowada",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "",
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    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "428_year2020",
    "Entry ID (元)": "428",
    "Name": "Beppu",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
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    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "429_year2020",
    "Entry ID (元)": "429",
    "Name": "Hirayama",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "No.": "",
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  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "CK3",
    "No.(新)": "CK3_year2020",
    "Title Ja": "広告とPRの境界線",
    "Title En": "Border Between Advertising and PR",
    "Summary Ja": "◇誰向けになるセッションなのか\n企業、広告代理店、PR代理店、クリエーターを含む全てのマーケッター\n\n◇セッションでどのようなことを話すのか\n・コロナ禍においての市場変化とPR視点の重要性\n・PRドリブンな時代背景/デジタル化が進と均質化が進み、数字を追いかけると均質化が進んで差別化ができなくなる。そこでPRが需要歓喜になる。\n・コロナ禍がソーシャルメディアを不寛容にしているからこそビジョンから来る企業人格と違うことをすると叩かれる。\n・企業側とPR側とのP R視点の乖離/組織の壁\n・広告とPRの境界線は既に溶けているが、広告とPR接点はコンテンツである。\n・企業側のマーケティング戦略がPRドリブンになってるとコミュニーションコストが下がる。\n・企業のビジョン価値がより購買行動の価値として問われる時代。\n\n◇このセッションで持ち帰れる（テイクアウェイ）こと\nPRの重要性と明日から行動に移せるお土産をお渡しします。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "124_year2020",
    "Entry ID (元)": "124",
    "Name": "tanaka",
    "spk fix": "〇",
    "room": "B7-2",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b7/"
  },
  {
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "078_year2020",
    "Entry ID (元)": "078",
    "Name": "Ota",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "",
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    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "182_year2020",
    "Entry ID (元)": "182",
    "Name": "Kiryu",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "430_year2020",
    "Entry ID (元)": "430",
    "Name": "Kawakami",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "",
    "Entry ID": "",
    "Entry ID (元)": "",
    "Name": "",
    "spk fix": "",
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  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "DM4",
    "No.(新)": "DM4_year2020",
    "Title Ja": "MaaS普及によって、マーケティングはどう変わるのか？",
    "Title En": "How Would Marketing Change with Maas?",
    "Summary Ja": "Adtech史上初めてMaaSを取り上げます。ウェブやアプリなどの静的なデジタルデータは、GAFAなどのプラットフォーマーや主要メディアが握っていて、それらを利用するマーケティングしかできないのが現状ですが、MaaSで得られる動的データ・移動データはまだ限られた範囲でしか利用されていません。覇権者の行方もわからない未知数の分野で、今、どんな実験が行われ、どんなサービスが始まっているのか？行動データを利用したサービス、サブスクリプション、移動体の将来像、スマートシティー、限りない構想を主要企業３社に集まっていただき議論します。マーケティングの未知の分野にようこそ！",
    "Summary En": "This is the first session about “MaaS” in the history of ad:tech Tokyo.\r\nAlmost all behavioral data over the web and application are technically owned by FAANG so marketers have to use these media or platforms. However,the use of mobile data or action data are still limited. What experiment and what service in MaaS? The panelists from 3 advanced companies will argue the service using mobile data, Subscription, Mobile in future, and Smart City. Welcome to MaaS, the unknown area of Marketing!\r\nPlease let us know if this is a new entry or a replacement.",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "392_year2020",
    "Entry ID (元)": "392",
    "Name": "Ishiguro",
    "spk fix": "〇",
    "room": "B5-1",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b5/"
  },
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "446_year2020",
    "Entry ID (元)": "446",
    "Name": "Nishimura",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
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    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
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    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "448_year2020",
    "Entry ID (元)": "448",
    "Name": "Narasaki",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
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    "Day": "",
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    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
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    "No.": "",
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    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
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    "M/S": "S",
    "Entry ID": "476_year2020",
    "Entry ID (元)": "476",
    "Name": "kawaji",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
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    "No.": "",
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  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "1",
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    "詳細ページ表示フラグ": "1",
    "No.": "NE4",
    "No.(新)": "NE4_year2020",
    "Title Ja": "リテーラーのデジタルシフトを加速するための条件と課題",
    "Title En": "Conditions and Challenges for Accelerating the Digital Shift of Retailers",
    "Summary Ja": "リテールには多様な業種業態、購買手法が存在し、通り一遍のデジタルシフト、マーケティンプロセスは通用しない。一方で、生活者のライフラインとして生活者の消費を支える重要な存在である。人口減少や地域格差が進む中、あらゆるところでリテール業界のデジタルシフトが必要性が問われる今、「リテールのデジタルシフトは何をもたらすのか？」、「それを阻む課題は何か？」、「加速させるには何が必要か？」。永続的な事業活動を営むために、リテールとソリューションの最前線でデジタルシフトを推進するマーケターが、生活者起点のみならず、自社の事業プロセスまで踏み込んで、デジタルシフトを加速させる二つの条件に本音で切り込みます。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "027_year2020",
    "Entry ID (元)": "027",
    "Name": "KIKEGAWA",
    "spk fix": "〇",
    "room": "B5-2",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b5/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
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    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "006_year2020",
    "Entry ID (元)": "006",
    "Name": "Saito",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "042_year2020",
    "Entry ID (元)": "042",
    "Name": "Eda",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "402_year2020",
    "Entry ID (元)": "402",
    "Name": "Iketeru",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
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    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "",
    "Entry ID": "",
    "Entry ID (元)": "",
    "Name": "",
    "spk fix": "",
    "room": "",
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  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "PD4",
    "No.(新)": "PD4_year2020",
    "Title Ja": "（育成②）Next CMOを作る - 次世代CMOに必要なこと -\t",
    "Title En": "（Development 2）Developing the Next Generation CMOs - Key attributes and criteria",
    "Summary Ja": "マーケティング部門の役割も、その部門長であるCMO（マーケティング最高責任者）の仕事も、会社によってさまざまです。多くの場合、CMOはマーケティング部門を新規に構築し、あるいは既存の組織を強化し、マーケティング活動の成功を期待されます。とはいえ、マーケティングの部門の成り立ちや専門的なキャリアの背景などは、まだ標準化された一般法則はなさそうです。前例や慣例がないだけに、それぞれに悩みも試行錯誤も多いことでしょう。固有の職責や貢献、育成方法やキャリアの過程について実践的な議論を通し、これからのCMOに期待されることや、マーケティングのキャリアについても、きっとヒントが見つかると思います。",
    "Summary En": "CMO’s are relatively new positions for many Japanese companies, and there are various “job descriptions” for them, as well as “roles & responsibilities” for Marketing Departments. Through practical discussions with panelists about CMO jobs, their everyday-concerns and career backgrounds, we will figure out the expectations and explore paths to great CMO’s of next generation.",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "366_year2020",
    "Entry ID (元)": "366",
    "Name": "Otobe",
    "spk fix": "〇",
    "room": "B7-1",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b7/"
  },
  {
    "Day": "",
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    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "451_year2020",
    "Entry ID (元)": "451",
    "Name": "Kudo",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "455_year2020",
    "Entry ID (元)": "455",
    "Name": "Ohmura",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
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    "No.": "",
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    "Title Ja": "",
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    "Summary Ja": "",
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    "M/S": "",
    "Entry ID": "",
    "Entry ID (元)": "",
    "Name": "",
    "spk fix": "",
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  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "",
    "Entry ID": "",
    "Entry ID (元)": "",
    "Name": "",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "AU4",
    "No.(新)": "AU4_year2020",
    "Title Ja": "アドベリフィケーションを意識する",
    "Title En": "Be Conscious of Adverification",
    "Summary Ja": "アドベリフィケーションとはデジタル広告の掲載品質を検証し、対策を講じることをいいます。広告費に占めるデジタル広告の割合が急速に高まってきましたが、デジタル広告は様々な利点がある一方、マス広告と比較して、出稿に際し気を付けないといけないポイントが数多くあります。これらのポイントと背景を解説し、どのように対応していくべきかについて、業界の最新動向も交えてお話します。\nデジタル広告についてあまり詳しくない担当者の方、またはその上司に当たる方、直接出稿には関係しないが企業のリスク管理が担務の方向けのセッションです。",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "378_year2020",
    "Entry ID (元)": "378",
    "Name": "Koide",
    "spk fix": "〇",
    "room": "G510",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/conference/"
  },
  {
    "Day": "",
    "TimeTableStart": "16:25",
    "TimeTableEnd": "17:15",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "TB5",
    "No.(新)": "TB5_year2020",
    "Title Ja": "もはやメディア予算は関係ない！？ 新しいブランディングとは",
    "Title En": "Media Budget No Longer Matters!? What is the New Branding?",
    "Summary Ja": "「メディア予算だけ、しっかりあれば安心！」な時代は終焉している―？\n\n「ブランディング」と一言でいっても、他社の成功事例が自社の成功事例になるとは限らず、この時代に明確な「解」はないのかもしれません。自社の成長フェーズや、前提となる認知のされ方、商材特性など、ブランディング戦略にあたって検討要素が多数ある中で、数年先の価値を見据えながら“本質”を捉え、今の自社にあった「在り方」と「やり方」を実践されている３社をお招きします。\n宣伝、ブランディング、デジタルマーケティングなどの最前線に立つ方へ向けて、「事例の“前段”の考え方」「ブランディングの本質」「“自分”を含めた顧客視点の生かし方」などをキーワードに、自由度高くフリースタイルなトークセッションを展開します。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "327_year2020",
    "Entry ID (元)": "327",
    "Name": "Hanatsumi",
    "spk fix": "〇",
    "room": "B7-1",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b7/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "148_year2020",
    "Entry ID (元)": "148",
    "Name": "ISHIBASHI",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "196_year2020",
    "Entry ID (元)": "196",
    "Name": "Nomura",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "487_year2020",
    "Entry ID (元)": "487",
    "Name": "INOUE",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "",
    "Entry ID": "",
    "Entry ID (元)": "",
    "Name": "",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "CK4",
    "No.(新)": "CK4_year2020",
    "Title Ja": "スポーツ、ゲームなどのアリーナビジネスでこの先支持されるコンテンツとは？",
    "Title En": "What Contents Would be Supported in the Arena Business such as Sports and Games?",
    "Summary Ja": "コロナの影響でファンの価値観や生活様式、行動様式が変わることは、これからのスポーツにとってピンチなのか、チャンスなのか？巣ごもり需要が増える中で、スポーツは様々なエンタメとの競争の中で生き残れるのか？それとも他のエンタメと融合して新たなものを作っていけるのか？他の産業も大きく変わる中で、スポーツにできることって何？スポーツと他産業がこれから融合してできることって何があるのか？これからのスポーツのDXってどうありたい？\n環境変化の中でスポーツの新しい姿を創ろうとしているビジネスリーダー３名を招いて、これからのコンテンツビジネスとしてのスポーツのあり方やビジネス戦略を語っていきます。スポーツというコンテンツやメディアをご自身のビジネスに活用したい、スポーツと共に自社や製品ブランド構築したい、という方は必見です。",
    "Summary En": "Is it a pinch or an opportunity for the future of the sport to change the values, lifestyles and behaviors of fans because of Corona? Can the sport survive in the face of increasing demand for nest eggs and competition from a variety of entertainment? Or can you merge it with other entertainment to create something new? With other industries changing so much, what can the sport do? What are some of the things that sports and other industries can do in the future to integrate with each other? What do you want DX to be in the future of sports?\nThree business leaders who are trying to create new forms of sports in a changing environment have been invited to discuss the future of sports as a content business and their business strategies. This is a must-attend event for those who want to utilize sports content and media for their own business, or who want to build their company or product brand together with sports.",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "028_year2020",
    "Entry ID (元)": "028",
    "Name": "ISHII",
    "spk fix": "〇",
    "room": "B7-2",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b7/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "024_year2020",
    "Entry ID (元)": "024",
    "Name": "sasada",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "371_year2020",
    "Entry ID (元)": "371",
    "Name": "Nakajima",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "457_year2020",
    "Entry ID (元)": "457",
    "Name": "Eto",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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  },
  {
    "Day": "",
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    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "DM5",
    "No.(新)": "DM5_year2020",
    "Title Ja": "変革期を迎え注目を集めるB2Bマーケティング",
    "Title En": "B2B Marketing Gets Attention as it Enters the Transformation Period",
    "Summary Ja": "B2Bマーケティングはこれまで、顧客への欠かせないアプローチ方法としてリアル開催イベントや展示会が多く用いられてきました。しかし、2020年に入り、COVID-19の影響でオフラインイベントの中止が発生し、オンラインイベントへのシフトが早急に求められました。\r\nデジタルシフトの対応後も、取得できるデータの質の低下やターゲットオーディエンスの行動の変化など、新たな問題に直面しているかと思います。\r\n突然訪れたB2Bマーケティングの急速な変革について、他社の状況や対応を知る機会が少なく、悩まれた方も多いのではないのでしょうか。\r\nアドテック東京2020で唯一“B2B”が切り口の本セッションでは、B2Bマーケティングに従事している方やB2B企業を顧客とする方に向けて、COVID-19の影響で起きている現状の解説と今後の課題解決の材料について議論します。",
    "Summary En": "Up until now, real events and exhibitions has been essential tactic of B2B marketing to approach to target customers. However, the offline event was canceled due to the impact of COVID-19 in 2020, and also almost all of them have been needed to shift as digital tactic like an online event.\nEven after this digital shift, I think we are facing new problems such as deterioration in the quality of data that can be acquired and changes of the target audience’s behavior.\nAlthough B2B marketing enters the transformation period, I think there are many B2B marketer who are worried because there are few opportunities to learn success stories overcoming this situation and response of other companies for this.\nIn this session which is the only “B2B theme” from ad tech Tokyo 2020, we will discuss the detail of issue facing “now” and discuss action for “the future” as B2B marketing.",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "039_year2020",
    "Entry ID (元)": "039",
    "Name": "Chiba",
    "spk fix": "〇",
    "room": "B5-1",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b5/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "スタートセッション": "",
    "公開フラグ": "",
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    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "036_year2020",
    "Entry ID (元)": "036",
    "Name": "Komeno",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "322_year2020",
    "Entry ID (元)": "322",
    "Name": "Nakajima",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "363_year2020",
    "Entry ID (元)": "363",
    "Name": "Kinugawa",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "",
    "Entry ID": "",
    "Entry ID (元)": "",
    "Name": "",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "NE5",
    "No.(新)": "NE5_year2020",
    "Title Ja": "メーカーの逆襲！良質な体験を生むための流通施策とは",
    "Title En": "Manufactures Counterattack!\nWhat are the Distribution Policies That Create a Quality Experience?",
    "Summary Ja": "「メーカー・ブランドにおいて販売チャネルの体験や施策設計」について実施・支援されている方、関心のある方を対象としたセッションです。これまでの「メーカーと流通の関係性」を次のステージに向かうためにはどんな戦略、環境、施策が必要なのか？について議論を行います。デジタルチャネルとブランド戦略をつなげる花王の生井さん、データとAIを駆使するサントリー酒類の中村さん、シリコンバレー発の体験型ショップ「b8ta」を展開するベータ・ジャパンの北川さんというスピーカーを迎え、メガネスーパーでデジタルチャネルの統括をする川添がモデレーションを行います。データという資産と、顧客体験という価値をどのように結んでいくための気づきをお持ち帰りいただきます。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "004_year2020",
    "Entry ID (元)": "004",
    "Name": "Kawazoe",
    "spk fix": "〇",
    "room": "B5-2",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b5/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "013_year2020",
    "Entry ID (元)": "013",
    "Name": "Namai",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "411_year2020",
    "Entry ID (元)": "411",
    "Name": "NAKAMURA",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "5回目",
    "M/S": "S",
    "Entry ID": "419_year2020",
    "Entry ID (元)": "419",
    "Name": "Kitagawa",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "",
    "Entry ID": "",
    "Entry ID (元)": "",
    "Name": "",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "PD5",
    "No.(新)": "PD5_year2020",
    "Title Ja": "（組織②）デジタルに強い組織への構築",
    "Title En": "（Organization 2）Building a Strong Digital Organization\n",
    "Summary Ja": "デジタル化が加速しＤＸに取り組む企業が増えていますが、全社的な動きになっていないのが現状です。ＤＸを推進する立場の方々も苦心されています。本セッションでは、企業のＤＸの取組みの現状、企業のDXを阻むものは何かを紐解き、デジタルに強い組織を構築するにはどうしたら良いのかにつき、ディスカッションしていきます。組織としてのＤＸ推進の具体的な取り組みのヒントが見つかると思います。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "092_year2020",
    "Entry ID (元)": "092",
    "Name": "Suzuki",
    "spk fix": "〇",
    "room": "G502",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/conference/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "140_year2020",
    "Entry ID (元)": "140",
    "Name": "Tanaka",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "434_year2020",
    "Entry ID (元)": "434",
    "Name": "Ueno",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "470_year2020",
    "Entry ID (元)": "470",
    "Name": "Matsuura",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "",
    "Entry ID": "",
    "Entry ID (元)": "",
    "Name": "",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "AU5",
    "No.(新)": "AU5_year2020",
    "Title Ja": "ブランドパーソナリティとマルチカルチャー",
    "Title En": "Brand Personality and Mutliculture",
    "Summary Ja": "アメリカではBLM運動など2020年はマルチカルチャーがグローバル的にバズワードになっていますが日本で日本の会社に勤めているから関係無いと思われている方、マルチカルチャーをマーケティングに取り入れる事で貴方の会社のブランドアイデンティティが大きく影響されます。マルチカルチャー101講座で今日からすぐ実践出来るマインドセットが学べます。",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "449_year2020",
    "Entry ID (元)": "449",
    "Name": "IWASE",
    "spk fix": "〇",
    "room": "G510",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/conference/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "489_year2020",
    "Entry ID (元)": "489",
    "Name": "Kurahashi",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "10月30日(金)",
    "TimeTableStart": "10:00",
    "TimeTableEnd": "10:40",
    "テーブル区切りFlag": "free_session",
    "スタートセッション": "1",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "Keynote2",
    "No.(新)": "Keynote2_year2020",
    "Title Ja": "包括性によるイノベーション：インクルーシブな文化を構築する方法",
    "Title En": "Innovation Through Inclusivity: How to Build an Inclusive Culture",
    "Summary Ja": "人材とイノベーションの競争が始まっています。変化のスピードが加速する中、企業は目的を持ってリーダーシップを発揮し、変化を受け入れ、コラボレーションを促進することで、生き残り、成功を収めることができます。ミレニアル世代とジェネレーションZは包括的な文化を求めており、それがボトムラインの業績を向上させることが調査で明らかになっています。多様な視点を大切にし、すべての利害関係者に明確なミッションを設定し、従業員により充実したワークライフバランスを提供する企業は、貴重な人材を惹きつけ、維持することができます。このユニークな基調講演では、男女別にカスタマイズされているため、2つの視聴オプションが用意されており、競争力を高めるための「包括性の方程式」の主要な変数を学ぶことができます。 基調講演者のジェニファー・ウィリー氏は、Comexposiumとの提携により実施された、マーケティングとアドテクノロジーの分野における日本のプロフェショナルな男女の仕事への取り組み方の違いについての調査結果を紹介し、企業文化におけるジェンダーのダイナミクスについて新たな視点を提示します。\r\n\r\n本セッションのテイクアウェイは以下：\r\n・多様なチームがどのようにして成長とリターンを加速させているのか、最新の調査結果を理解する\r\n・日本の考え方や行動に関連して、男女の違いを認識する\r\n・一流企業の成功事例とその成果をレビューする\r\n・自社と自分自身のために、より包括的なチームを構築するための戦略",
    "Summary En": "The race for talent and innovation is on. As the rate of change accelerates, companies can survive and thrive by leading with purpose, embracing change and fostering collaboration. Millennials and Generation Z demand inclusive cultures, and research shows it boosts bottom-line results. Businesses that value diverse perspectives, set a clear mission for ALL their stakeholders and offer employees a more fulfilling work/life balance will attract and retain valuable talent. In this unique keynote--which will have two viewing options since it is customized by gender--you will learn key variables in the Inclusivity Equation to grant you a competitive edge. Keynote speaker Jennifer Willey will share findings from a new, exclusive survey conducted in partnership with Comexposium, of how Japanese professional men and women in Marketing and Ad Tech approach work differently, to shed a new perspective on how gender dynamics in corporate culture.\r\n\r\nAttendees will:\r\n・Understand the latest research on how diverse teams are accelerating growth and returns\r\n・Recognize the differences between men and women as it relates to mindset and behavior in Japan\r\n・Review case studies of best-in-class companies getting it right and their positive results\r\n・Leave with strategies to build more inclusive teams for their own companies and themselves",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "1002_year2020",
    "Entry ID (元)": "1002",
    "Name": "Jennifer",
    "spk fix": "",
    "room": "B7-1",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b7/"
  },
  {
    "Day": "",
    "TimeTableStart": "10:40",
    "TimeTableEnd": "11:20",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "Keynote2-2",
    "No.(新)": "Keynote2-2_year2020",
    "Title Ja": "欲望のメディアがみつけるニューノーマル時代のインサイト",
    "Title En": "Keynote #2-2",
    "Summary Ja": "デジタル広告は顕在化した欲望に最適化された情報を提供するのが得意。一方、新しい文化やライフスタイルを創造・定着させる最強のメディアが雑誌。新しい生活様式を多くの企業が模索する今、新しいインサイトを発見し、それに応える新しいカルチャーを作り出す雑誌は全マーケッターに新しい視座を与えてくれる。\nニューノーマル時代のインサイトを「BRUTUS」「VERY」両編集長はどう捉えているのか？",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "1003_year2020",
    "Entry ID (元)": "1003",
    "Name": "Shima",
    "spk fix": "",
    "room": "B7-1",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b7/"
  },
  {
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "1004_year2020",
    "Entry ID (元)": "1004",
    "Name": "Imao",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "1005_year2020",
    "Entry ID (元)": "1005",
    "Name": "Nishida",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "11:40",
    "TimeTableEnd": "12:30",
    "テーブル区切りFlag": "paid_session",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "TB6",
    "No.(新)": "TB6_year2020",
    "Title Ja": "日本を元気にするブランドの在り方",
    "Title En": "Rejuvenating Japan with Your Brand",
    "Summary Ja": "【日本を元気にするブランド、ここに集結!】\r\n世界的なコロナウイルスの感染拡大、終わりの見えない経済不安、急激な環境変化という激流のなかでいま我々ビジネスパーソンには何が出来るのでしょうか。アサヒビール、ソニー、資生堂、リクルートという業種も業態も異なる企業から4名が集まり「日本を元気にするブランドの在り方」をテーマに徹底議論をしたいと思います。",
    "Summary En": "【The brand that will revitalize Japan are gathered here!】With the global spread of coronavirus and the economic uncertainty with no end in sight ,what can we do in this rapidly changing environment as a businessperson?\r\nFour people from different industries - Asahi Breweries, Sony, Shiseido,and Recruit - will gather to discuss in depth the theme of \"The state of brands that will revitalize Japan“.",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "054_year2020",
    "Entry ID (元)": "054",
    "Name": "TAMATE",
    "spk fix": "〇（9月以降、4人版にアップデート）",
    "room": "B7-1",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b7/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "336_year2020",
    "Entry ID (元)": "336",
    "Name": "Hashimoto",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "401_year2020",
    "Entry ID (元)": "401",
    "Name": "Kuwahara",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "410_year2020",
    "Entry ID (元)": "410",
    "Name": "Ochi",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "CK5",
    "No.(新)": "CK5_year2020",
    "Title Ja": "5G時代のコンテンツ＆コミュニケーション",
    "Title En": "Content & Communication in the 5G Era",
    "Summary Ja": "5Gの今と本質、近未来に起こることを4人の専門家で議論し「5Gってそういうことだったのか！」がわかるセッションです。\n2020年に開始した5Gサービスだが、まだその本質を活用した体験は生まれていません。しかし確実に訪れる5G時代に向けて、どのようなコンテンツやコミュニケーションが生活者の中で広まっていくのか、提供される体験や現状のインサイトを踏まえ、これからのコンテンツ＆コミュニケーションを議論します。\nまた、こんなことできたら良いなというアイデアを、NTTドコモの5G事業推進室の方へ実現性、時期などを鋭く質問していきます。ここでしか聞けない5Gの事実が聴けるかもしれません！",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "461_year2020",
    "Entry ID (元)": "461",
    "Name": "Yoshida",
    "spk fix": "〇",
    "room": "B7-2",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b7/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "474_year2020",
    "Entry ID (元)": "474",
    "Name": "FUJIKAWA",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "477_year2020",
    "Entry ID (元)": "477",
    "Name": "Akashi",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "490_year2020",
    "Entry ID (元)": "490",
    "Name": "ISHIMARU",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "DM6",
    "No.(新)": "DM6_year2020",
    "Title Ja": "Cookie規制とGDPR、CCPAが変える企業とパーソナルデータの関係性",
    "Title En": "How Cookie Regulation and GDPR, CCPA Will Change the Relationship Between Companies and Personal Data",
    "Summary Ja": "このセッションでは「Cookie規制とGDPR、CCPAが変える企業とパーソナルデータの関係性」について広告主のお二方と経産省から本事項に関わる方にお越しいただきお話をお伺いしていきます。\r\n広告主の2社はどちらも海外に本社を置く企業になっており、現在欧米で取り扱われているGDPRやCCPAについての本社での議論、ならびに日本国内での今後の対策方法についてお話いただきます。\r\n経済産業省からは個人情報保護法改正やデジタル広告市場の競争評価などに携わられている村瀬様から、法改正の背景や今後のデジタル広告に関して内閣官房を中心とした政府内で議論されている内容についてご説明いただく予定です。個人情報に関わる広告主、デジタルプラットフォーマー各社、広告代理店は必見、必聴の内容となります。",
    "Summary En": "In this session, we will hear from two advertisers and the Ministry of Economy, Trade and Industry (METI) on \"Cookie Regulation, GDPR, and the CCPA's Changing Relationship between Companies and Personal Data\".\nThe two advertisers, both of whom are headquartered overseas, will discuss the GDPR and CCPA currently being handled in the US and Europe, as well as future measures to be taken in Japan.\nFrom the Ministry of Economy, Trade and Industry (METI), Mr. Murase, who is involved in the revision of the Personal Information Protection Act and the evaluation of competition in the digital advertising market, will explain the background of the amendment to the Act and the discussions within the\ngovernment, mainly within the Cabinet Secretariat, on the future of digital advertising. This is a must-attend session for advertisers, digital platform companies, and advertising agencies involved with personal information.",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "083_year2020",
    "Entry ID (元)": "083",
    "Name": "takahashi",
    "spk fix": "〇",
    "room": "B5-1",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b5/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "478_year2020",
    "Entry ID (元)": "478",
    "Name": "Tomomatsu",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "68_year2020",
    "Entry ID (元)": "68",
    "Name": "KAI",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "458_year2020",
    "Entry ID (元)": "458",
    "Name": "Murase",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "NE6",
    "No.(新)": "NE6_year2020",
    "Title Ja": "OMO時代のコミュニケーションデザイン",
    "Title En": "Communication Design of the OMO Era",
    "Summary Ja": "CXの向上というのはマーケティングの本質の一つですが、現在その最優先事項の一つがDX推進だといえます\nZ世代を対象とするファッションやコスメなどのジャンルではすでにユーザーのほうがセラーよりもデジタルに精通している場面も多くDXへの取り組みの遅れは致命的です\nさらにコロナ禍でDX推進が遅れているプレイヤーがより浮き彫りになってきています\n当セッションではそうした状況下で店舗とDXの関係、OMOにどう取り組んでいくのか、New Normalにおける店舗のデザイン、ユーザーとのコミュニケーションのあり方についてディスカッションしていきます\nスピーカーは全員、ユーザーとのコミュニケーションが戦略上重要となる、OMOを手掛けるセラーの担当者が揃っていますので、最先端の事例を交えたトークをご期待ください",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "003_year2020",
    "Entry ID (元)": "003",
    "Name": "Yamazaki",
    "spk fix": "〇",
    "room": "B5-2",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b5/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "015_year2020",
    "Entry ID (元)": "015",
    "Name": "SAWABE",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "204_year2020",
    "Entry ID (元)": "204",
    "Name": "Cho",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "467_year2020",
    "Entry ID (元)": "467",
    "Name": "JONO",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "NX1",
    "No.(新)": "NX1_year2020",
    "Title Ja": "シェアリングエコノミーの強さとは",
    "Title En": "Strength of the Sharing Economy",
    "Summary Ja": "経済や社会を大きく変える新たなモデルとして注目されてきたシェアリングエコノミー。コロナ危機はインバウンドの激減や、人との接触が控えられる中で大きなダメージを与えた。シェアリングエコノミーは生き残れるのか？シェアの現在地とポストコロナの未来絵を描く。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "412_year2020",
    "Entry ID (元)": "412",
    "Name": "ISHIYAMA",
    "spk fix": "〇",
    "room": "G502",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/conference/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "048_year2020",
    "Entry ID (元)": "048",
    "Name": "Inoue",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "272_year2020",
    "Entry ID (元)": "272",
    "Name": "Nakada",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "439_year2020",
    "Entry ID (元)": "439",
    "Name": "Tabara",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "AU6",
    "No.(新)": "AU6_year2020",
    "Title Ja": "テレビ広告論",
    "Title En": "TV Advertisement Theory",
    "Summary Ja": "ネットの広告費がテレビCMを超えた年となった。確かにTVCMの視聴量は落ちている。TV CMは量を投下しリーチさせるというものが目的ならば、TVCMの力は落ちたのかもしれない。しかし、TVCMには、それだけではない大きな魅力がネットの時代だからこそあると鹿毛氏は解説する。ネット展開とTVCMを長年やってきた鹿毛氏のテレビ論。",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "381_year2020",
    "Entry ID (元)": "381",
    "Name": "Kage",
    "spk fix": "〇",
    "room": "G510",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/conference/"
  },
  {
    "Day": "",
    "TimeTableStart": "13:10",
    "TimeTableEnd": "14:00",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "TB7",
    "No.(新)": "TB7_year2020",
    "Title Ja": "いま、各社はブランディング施策の効果をどう測定しているか？",
    "Title En": "How are companies measuring the effectiveness of branding now?",
    "Summary Ja": "新型コロナウイルスの影響でマーケティング予算がシュリンクしている企業が増えている中で、データによる証明が難しいブランディング施策への投資配分について、より頭を悩ませている企業も多いと思います。\nまた、従来のマーケティング手法では、データドリブンに偏りすぎてしまった場合、将来的な機会損失に繋がる可能性が少なからずあると考えています。\n\nそのような課題から、本セッションでは、ブランディング施策の効果における理想的な考え方や効果指標について、最先端のマーケティングに取り組む皆様の実情を伺いながら議論したいと思います。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "349_year2020",
    "Entry ID (元)": "349",
    "Name": "Yamada",
    "spk fix": "〇",
    "room": "B7-1",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b7/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "396_year2020",
    "Entry ID (元)": "396",
    "Name": "Iwamoto",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "215_year2020",
    "Entry ID (元)": "215",
    "Name": "Kosakai",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "418_year2020",
    "Entry ID (元)": "418",
    "Name": "KATO",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
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    "Entry ID": "",
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    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
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    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "CK6",
    "No.(新)": "CK6_year2020",
    "Title Ja": "SNSから見える本当の気持ち",
    "Title En": "True Feelings Behind SNS",
    "Summary Ja": "人々の生活から欠かすことのできなくなったSNS。\nTwitter、Instagram、TikTok、Facebookなど、各SNSごとに生まれたカルチャーの中で、生活者たちのさまざまな気持ちや行動が日々投稿され、その中からまた新たなカルチャーやムーブメントが生まれている。\nこのセッションではクリエイティブ、クライアント、メディア、それぞれの立場からみた各SNSの特徴やそれらを活かした広告制作の事例を議論。\nまた、クリエイティブやメディアサイドから見たSNSを利用したコミュニケーションを行う上での心がけや、大きなコミュニケーションはTVCM中心で行うことが多いクライアントサイドの中で、実際にSNSを使った施策がどのような意義を持ち、社内で承認されているのかなど、より現場に近い実践的な議論も予定。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "379_year2020",
    "Entry ID (元)": "379",
    "Name": "KOJIMA",
    "spk fix": "〇",
    "room": "B7-2",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b7/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "376_year2020",
    "Entry ID (元)": "376",
    "Name": "Takeshima",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "480_year2020",
    "Entry ID (元)": "480",
    "Name": "Goto",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "483_year2020",
    "Entry ID (元)": "483",
    "Name": "Nagano",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "",
    "Entry ID": "",
    "Entry ID (元)": "",
    "Name": "",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "DM7",
    "No.(新)": "DM7_year2020",
    "Title Ja": "ゼロパーティ データ活用による「マーケティング進化論」",
    "Title En": "The Theory of Marketing Evolution by Utilizing the Zero-Party Data",
    "Summary Ja": "個人情報保護規制が強化される環境において、3rd & 2ndパーディーデータの活用が難しくなりました。そこで現在は、1st パーティーデータの活用に加え、ゼロパーティ データ (個人の同意に基づいた嗜好データ)という考え方が登場しました。本セッションは、出前館、楽天証券、ディノス・セシールという、1st Partyデータをフルに活用してきたマーケターをパネラーに、ゼロパーティデータの登場によって、マーケティングがどう進化していくのか、その方向性を探ります。かつ、本セッションをゼロパーティデータ活用とロイヤルティプラットフォームを提供するチーターデジタルがモデレーションします。セッションで豊富な活用事例をご紹介しますので、お楽しみに！",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "046_year2020",
    "Entry ID (元)": "046",
    "Name": "Kato",
    "spk fix": "〇",
    "room": "B5-1",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b5/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "014_year2020",
    "Entry ID (元)": "014",
    "Name": "FUJIWARA",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "040_year2020",
    "Entry ID (元)": "040",
    "Name": "Doi",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "385_year2020",
    "Entry ID (元)": "385",
    "Name": "Ishikawa",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "",
    "Entry ID": "",
    "Entry ID (元)": "",
    "Name": "",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "NE7",
    "No.(新)": "NE7_year2020",
    "Title Ja": "ショッピング体験の未来像",
    "Title En": "Future Images of Shopping Experiences",
    "Summary Ja": "このセッションでは、コロナ禍によってデジタル化が加速した今、顧客が期待するショッピング体験の価値と、EC・店舗含むあらゆる顧客接点の役割をどう捉え直していくべきかを考えます。リサーチ結果や国内外の事例、スピーカー自身の取り組みなどをご紹介しながら、具体的な方向性を掘り下げていきます。リテールにてマーケティングに取り組んでいる方に限らず、全てのマーケター必見のプログラムです。\n【アジェンダ（予定）】\n1.改めてOMOとは何か？オムニチャネルとの本質的な違いとは？\n2. COVID-19によって生活者の何が変わったのか？\n3.良いショッピング体験に向けた顧客との向き合い方とは？",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "185_year2020",
    "Entry ID (元)": "185",
    "Name": "Uchiyama",
    "spk fix": "〇",
    "room": "B5-2",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b5/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "154_year2020",
    "Entry ID (元)": "154",
    "Name": "Fujihara",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "289_year2020",
    "Entry ID (元)": "289",
    "Name": "Nakagawa",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "453_year2020",
    "Entry ID (元)": "453",
    "Name": "Takagi",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "NX2",
    "No.(新)": "NX2_year2020",
    "Title Ja": "スタートアップ的な事業の作り方",
    "Title En": "Creating Business Like Start-ups",
    "Summary Ja": "「起こす」や「行動を開始する」を意味し、短期間での成功を目指す”スタートアップ”。新たなビジネスモデルの構築、新たな市場の開拓を急速に行うことが求められます。\n本セッションでは、大企業・スタートアップ・投資家それぞれのパネリストの視点から、事業をどう成長させていくのか、急速な成長をさせるためにどう企業カルチャー作っていくのかをお話ししていきます。\n新規事業やオープンイノベーションの部門を担当されている方、事業をどう加速させていくのかを日々考えていらっしゃる方にとって、パネリスト3名からの視点は、事業を加速させていくヒントになるはずです。",
    "Summary En": "Startup\" means \"to make a start\" or \"to start acting\" and aims for success in a short period of time. They need to build new business models and explore new markets at a rapid pace.\nIn this session, we will discuss how to grow your business and how to create a corporate culture for rapid growth, from the perspectives of large companies, startups and investors, respectively.\nIf you are in charge of a new business or open innovation department, or if you are thinking about how to accelerate your business, the perspectives of the three panelists will provide you with hints on how to accelerate your business.\n",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "456_year2020",
    "Entry ID (元)": "456",
    "Name": "Fujimoto",
    "spk fix": "〇",
    "room": "G502",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/conference/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "285_year2020",
    "Entry ID (元)": "285",
    "Name": "Sugawara",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "408_year2020",
    "Entry ID (元)": "408",
    "Name": "KOIKE",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "424_year2020",
    "Entry ID (元)": "424",
    "Name": "Negita",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "AU7",
    "No.(新)": "AU7_year2020",
    "Title Ja": "統計学の使い方",
    "Title En": "Using Statistics",
    "Summary Ja": "本セッションでは、マーケター向けに、実務に使えるデータ分析のテクニックやTIPSを紹介します。事例はA/Bテストやリコメンド予測モデルなどマーケティングに関するものを題材にしますので、身近に感じることができます。いずれも私が実務で経験してきた中で、役に立つ＆ぜひ知っておいてほしいと感じているものですので、みなさんが実際に分析する際にも参考になると思います。難しい数式やプログラミング、マニアックな手法は扱いませんので、文系マーケターの方も安心してご聴講ください。なお、最後に、分析人材に必要な心構えと、分析上達のコツもお話しします。\n",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "459_year2020",
    "Entry ID (元)": "459",
    "Name": "SHIBUYA",
    "spk fix": "〇",
    "room": "G510",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/conference/"
  },
  {
    "Day": "",
    "TimeTableStart": "14:15",
    "TimeTableEnd": "15:05",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "TB8",
    "No.(新)": "TB8_year2020",
    "Title Ja": "アップデートすべき「ブランドセーフティ」の重要性",
    "Title En": " Updateing the Importance of \"Brand Safety\"",
    "Summary Ja": "日本におけるデジタルメディアの黎明期より、マーケティング/メディアビジネスに携わるパネラーが、歴史的な背景を踏まえて、ブランドセーフティとは何か？ブランドセーフティの重要性、今後のデジタルメディア広告におけるブランドセーフティの在り方、手法について語ります。",
    "Summary En": "The panelists, who have been involved in the marketing/media business since the dawn of digital media in Japan, will discuss the historical background of brand safety and what it means. We will discuss the importance of brand safety and the future of brand safety in digital media advertising and its methods.",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "386_year2020",
    "Entry ID (元)": "386",
    "Name": "Tomita",
    "spk fix": "〇",
    "room": "B7-1",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b7/\n"
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "359_year2020",
    "Entry ID (元)": "359",
    "Name": "Ichijo",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "443_year2020",
    "Entry ID (元)": "443",
    "Name": "Nozawa",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "444_year2020",
    "Entry ID (元)": "444",
    "Name": "Matsuda",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
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    "No.": "CK7",
    "No.(新)": "CK7_year2020",
    "Title Ja": "デジタルを活用したら、マスメディアは人をどこまで喜ばせられるのか？ ",
    "Title En": "How Much Happiness Can Mass Media Bring Using Digital?",
    "Summary Ja": "本セッションでは、メディア企業のかたにお集まりいただき、カスタマーエクスペリエンスやデジタルトランスフォーメーションを意識して、メディアがどうやって顧客を集めているか？そしていかに喜ばせるように努力しているのか？について実業務の経験をもとに、ディスカッションしていきます。",
    "Summary En": "",
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    "M/S": "M",
    "Entry ID": "364_year2020",
    "Entry ID (元)": "364",
    "Name": "Manabe",
    "spk fix": "〇",
    "room": "B5-2",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b5/"
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    "Entry ID": "346_year2020",
    "Entry ID (元)": "346",
    "Name": "NINAGAWA",
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    "Entry ID": "080_year2020",
    "Entry ID (元)": "080",
    "Name": "Usui",
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    "Entry ID": "373_year2020",
    "Entry ID (元)": "373",
    "Name": "Arai",
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    "公開フラグ": "1",
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    "No.": "DM8",
    "No.(新)": "DM8_year2020",
    "Title Ja": "AIが企業に富をもたらすには",
    "Title En": "How AI Will Enrich the Company",
    "Summary Ja": "「AIの企業内活用・推進」について取り組まれている、もしくは関心のある方を対象としたセッションです。「AIが企業に富をもたらすには？」の大テーマを紐解くため、いくつかの「問い」を設定し、メンバー間での議論を行います。楽天の常務執行役員CDOの北川さん、花王のデジタル推進の立役者といえる鈴木愛子さん、そして「アフターデジタル2」の著者であるビービット藤井さんという豪華スピーカーを迎え、「文系AI人材になる」の著者でZOZOでAI推進を行う野口がモデレーションを行います。最前線メンバー間での議論を通じ、リスナーの皆様に出来るだけの気づきをお持ち帰りいただきます。",
    "Summary En": "",
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    "M/S": "M",
    "Entry ID": "077_year2020",
    "Entry ID (元)": "077",
    "Name": "Noguchi",
    "spk fix": "〇",
    "room": "B5-1",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b5/"
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    "Entry ID": "398_year2020",
    "Entry ID (元)": "398",
    "Name": "Kitagawa",
    "spk fix": "",
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    "Entry ID": "435_year2020",
    "Entry ID (元)": "435",
    "Name": "Suzuki",
    "spk fix": "",
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    "Entry ID": "445_year2020",
    "Entry ID (元)": "445",
    "Name": "Fujii",
    "spk fix": "",
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  {
    "Day": "",
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    "公開フラグ": "1",
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    "No.": "NE8",
    "No.(新)": "NE8_year2020",
    "Title Ja": "サブスクリプションモデルの今後",
    "Title En": "From Now On of Subscription Models",
    "Summary Ja": "サブスクリプションという言葉が定着しつつあるが、うまくいっている企業がある反面、なかなか拡大しないサービスも多数あるように思われます。このセッションでは、従来からある「定額サービス」というビジネスモデルの変化ではなく、サブスクリプションを実現するためには何が必要なのか。BtoB（Repro）、従来モデルの変化（日経新聞）、複合サービスのプラットフォーム（ドコモ）、食品EC（オイシックス）という異なるサービスでのサブスクリプションに対する見解を市場分析やデータ活用、カスタマーサクセスなどの観点からお話いただき、自社で導入・成功させるには本質的にどうすればいいか、を議論したい。",
    "Summary En": "The term subscription is well established. Some companies are doing well,but there seem to be many slow-growing services. In this session, we'lllook at what it takes to achieve a subscription, rather than changing the traditional \"flat-rate\" business model. BtoB (Repro) of different services,change of conventional model (Nikkei Shimbun), multi-service platform (DOCOMO), food EC (Oisix), so various services talk about a viewpoint of \"market analysis, data usage, customer success\" Hear a views on subscriptions. I would like to discuss basically what to do to be successful.",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "387_year2020",
    "Entry ID (元)": "387",
    "Name": "NISHII",
    "spk fix": "〇",
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    "Entry ID": "060_year2020",
    "Entry ID (元)": "060",
    "Name": "Hirata",
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    "Entry ID": "433_year2020",
    "Entry ID (元)": "433",
    "Name": "Kataoka",
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    "Entry ID": "442_year2020",
    "Entry ID (元)": "442",
    "Name": "Shimoji",
    "spk fix": "",
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  {
    "Day": "",
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    "公開フラグ": "1",
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    "No.": "NX3",
    "No.(新)": "NX3_year2020",
    "Title Ja": "マーケターが知るべきSDGs",
    "Title En": "SDGs Marketers Should Know",
    "Summary Ja": "企業価値・ブランド価値を高め続けるマーケターにとって欠かせない視点となっているSDGs。\n企業としてSDGsに取り組むことは、企業ブランディング、優秀な人材の採用、企業の投資基準、最終には消費者が商品を選ぶ基準としても、影響度が高まっています。\n\n本セッションでは、SDGsを単なるバズワードとせず、マーケターがSDGsと向き合うことでの可能性や事業にもたらす影響、その本質に迫ります。\n\n社会課題をマーケティングニーズと捉え、SDGsを推進しながら企業成長を遂げている1→10澤邊さん、日本マイクロソフト伊藤さん、ボーダレスジャパン田口さんとの対話を通じて企業のマーケティング活動に具体的取り込んでいくためのヒントを参加者の皆さんと一緒に考える時間にできればと思っています。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "195_year2020",
    "Entry ID (元)": "195",
    "Name": "Enomoto",
    "spk fix": "",
    "room": "G502",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/conference/"
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    "Entry ID": "170_year2020",
    "Entry ID (元)": "170",
    "Name": "sawabe",
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    "Entry ID": "382_year2020",
    "Entry ID (元)": "382",
    "Name": "Ito",
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    "M/S": "S",
    "Entry ID": "391_year2020",
    "Entry ID (元)": "391",
    "Name": "KAZUNARI",
    "spk fix": "",
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  },
  {
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    "公開フラグ": "1",
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    "No.": "AU8",
    "No.(新)": "AU8_year2020",
    "Title Ja": "新広報論",
    "Title En": "The New Public Relations Theory",
    "Summary Ja": "マーケッターに PR発想を！\n\nナラティブの作りを教えます\n\n市場の中の私を語るマーケティングから 社会の中の私を語るマーケティングへ。\n今、マーケティングは市場における商品・サービスのスペックの差別化から、社会において共感されるブランドの存在意義を語る時代へ進化しています。アフターコロナの時代はより本質的なブランドの物語が求められるようになるでしょう。生活者と共創する〝ナラティブ〟をどう作り出すのか？　嶋浩一郎が「コンテクストデザイン」の渡邉康太郎とそのメカニズムを紐解きます。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "383_year2020",
    "Entry ID (元)": "383",
    "Name": "Shima",
    "spk fix": "〇",
    "room": "G510",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/conference/"
  },
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    "M/S": "S",
    "Entry ID": "486_year2020",
    "Entry ID (元)": "486",
    "Name": "Watanabe",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "15:20",
    "TimeTableEnd": "16:10",
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    "公開フラグ": "1",
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    "詳細ページ表示フラグ": "1",
    "No.": "TB9",
    "No.(新)": "TB9_year2020",
    "Title Ja": "統合型マーケティングコミュニケーション（IMC)をもう一度見つめ直す",
    "Title En": "Reconsidering the Strength of Integrated Marketing Communication",
    "Summary Ja": "1990年代初めにドン・E・シュルツ教授らによって提唱された「IMC」が浸透して久しい日本。いまマーケティングの大きな転換点を迎えている。\n\n近年、店頭のDXやペイメントサービスの普及、マイクロECの台頭によるD2Cビジネスの急成長など、消費行動におけるデジタル化が加速。\n\n加えて、新型コロナウイルスやニューノーマルへの対応としてDX推進やEC化率向上が叫ばれ、OMOやAIといったキーワードも飛び交っている。\n\n外部環境が瞬く間に変化する中で「これまでのIMCとこれからのIMC」をテーマに、最前線で市場に向き合うスピーカーたちの生の声を届ける。\n\n“やることいっぱい＆かんがえることいっぱいで優先順位に迷っている”というマーケティング関係者に、明日からの行動指針になるべく議論する。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "190_year2020",
    "Entry ID (元)": "190",
    "Name": "Kaneko",
    "spk fix": "〇",
    "room": "B7-1",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b7/\n\n"
  },
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    "Title Ja": "",
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    "Summary Ja": "",
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    "M/S": "S",
    "Entry ID": "377_year2020",
    "Entry ID (元)": "377",
    "Name": "Inoue",
    "spk fix": "",
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    "room_url": ""
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    "Day": "",
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    "No.": "",
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    "Title Ja": "",
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    "Summary Ja": "",
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    "M/S": "S",
    "Entry ID": "178_year2020",
    "Entry ID (元)": "178",
    "Name": "Mishima",
    "spk fix": "",
    "room": "",
    "room_url": ""
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  {
    "Day": "",
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    "No.": "",
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    "M/S": "S",
    "Entry ID": "450_year2020",
    "Entry ID (元)": "450",
    "Name": "Chujo",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "CK8",
    "No.(新)": "CK8_year2020",
    "Title Ja": "令和時代のコンテンツ組み立て方",
    "Title En": "Building up Contents in the Reiwa Period",
    "Summary Ja": "インターネットの浸透やテクノロジー・デバイスの進化により、気軽にコンテンツに触れることが可能となりました。\r\n一方で、既存のテキスト＋画像やテレビでの動画だけでなく、情報を欲しいと思っている人にきちんとしたターゲティングで届け、且つ納得をしてもらう形でないと見向きもされない時代です。インタラクティブ性の高いものが好まれ、あらゆるものがリッチ化されていく世の中で、新しいスタンダートとなる手法なども見つけていきたいと考えています。\r\nこれからのコンテンツ・メディアの存在意義について/5G時代のコンテンツ・メディアについて、などを中心に議論をしていき、令和時代にマッチしたコンテンツの組み立て方についてのヒントをお渡しできればと思います。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "023_year2020",
    "Entry ID (元)": "023",
    "Name": "Mori",
    "spk fix": "〇",
    "room": "B7-2",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b7/\n"
  },
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    "Day": "",
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "076_year2020",
    "Entry ID (元)": "076",
    "Name": "suzuki",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
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    "Title Ja": "",
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    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "404_year2020",
    "Entry ID (元)": "404",
    "Name": "Kagei",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "436_year2020",
    "Entry ID (元)": "436",
    "Name": "Kuribayashi",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "DM9",
    "No.(新)": "DM9_year2020",
    "Title Ja": "世界に小さな変化を起こす、ブランドの文脈づくり",
    "Title En": "Creating a brand context that makes a small difference in the world",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "431_year2020",
    "Entry ID (元)": "431",
    "Name": "Uchida",
    "spk fix": "〇",
    "room": "B5-1",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b5/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "432_year2020",
    "Entry ID (元)": "432",
    "Name": "tsuji",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
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    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "479_year2020",
    "Entry ID (元)": "479",
    "Name": "HOSHINO",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
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    "公開フラグ": "",
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    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
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    "Summary Ja": "",
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    "M/S": "S",
    "Entry ID": "488_year2020",
    "Entry ID (元)": "488",
    "Name": "Sakuramoto",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "NE9",
    "No.(新)": "NE9_year2020",
    "Title Ja": "成功を導く次世代ECプラットフォームになるためには？",
    "Title En": "How to Become a Successful Next Generation EC Platform",
    "Summary Ja": "次世代のECプラットフォームとは？\nオウンドECや大手ECプラットフォームやその他新興メディアなど様々な選択肢があり、活用の方法も多岐に渡ります。\n\nオンラインだけでは完結しないオフラインも含めた一筆書きのコミュニケーションの手法、ユーザーの生活導線に寄り添うプラットフォームの在り方などをお話していければと思います。\n\n企業のEC担当者、ブランド担当者の方向けのセッションとなります。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "157_year2020",
    "Entry ID (元)": "157",
    "Name": "Hirota",
    "spk fix": "〇",
    "room": "B5-2",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b5/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "413_year2020",
    "Entry ID (元)": "413",
    "Name": "Usami",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "81_year2020",
    "Entry ID (元)": "81",
    "Name": "HIKIJI",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "469_year2020",
    "Entry ID (元)": "469",
    "Name": "Ogura",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "NX4",
    "No.(新)": "NX4_year2020",
    "Title Ja": "若者の「いま」と令和の価値観 ",
    "Title En": "Young People Today and Their Values",
    "Summary Ja": "未来を生き、未来をつくる主役である若者達。そんな若者のリアルな暮らしぶりや言動のなかに現れる新たな時代の価値観を語り合います。トレンド情報の共有にとどまらず、お聞きいただく皆さんが自身の生き方やビジネス、目指すべき社会のあり方を改めて考えたくなるような、若者世代からの問いかけとなるセッションを目指します。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "393_year2020",
    "Entry ID (元)": "393",
    "Name": "Bove",
    "spk fix": "〇",
    "room": "G502",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/conference/"
  },
  {
    "Day": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "399_year2020",
    "Entry ID (元)": "399",
    "Name": "Kibushi",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "406_year2020",
    "Entry ID (元)": "406",
    "Name": "OSADA",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "415_year2020",
    "Entry ID (元)": "415",
    "Name": "Ryuzaki",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "AU9",
    "No.(新)": "AU9_year2020",
    "Title Ja": "結果を出すSNSマーケティング",
    "Title En": "SNS Marketing That Gives Results",
    "Summary Ja": "「バズで見る日本社会」について語ります。\n「炎上した」とされる記事でも、実際には炎上していなかったり、「トレンドで急上昇」とあっても、大した規模でなかったり、バズにはまだまだ「実態把握があいまいすぎる領域」がたくさんあります。\n「コロナ禍」「半沢直樹」「鬼滅の刃」...。いろいろな事象が次々とバズりますが、肝心なのはそれを解析的に把握していくことです。\n今回のセッションでは、電通が開発した新たなバズ解析ツール『バズウォッチ』を通じて、バズのリアルと、新たなコンテンツ／広告市場の変化やバズ報道の在り方について語ります。\n全ての「バズに興味ある人」、必見です。",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "370_year2020",
    "Entry ID (元)": "370",
    "Name": "YACHI",
    "spk fix": "〇",
    "room": "G510",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/conference/"
  },
  {
    "Day": "",
    "TimeTableStart": "16:25",
    "TimeTableEnd": "17:15",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "TB10",
    "No.(新)": "TB10_year2020",
    "Title Ja": "感情を揺さぶるデジタルコミュニケーションとは？",
    "Title En": "What Digital Communications Are Emotional?",
    "Summary Ja": "■誰に向けたセッションなのか\r\n主にデジタルマーケティングに関わる実務担当者向けのセッションです。\r\n\r\n■セッションの見どころ\r\nアサヒビール（広告主）、楽天（プラットフォーマー）、ＡＤＫ（広告会社）という３者３様のスピーカーが集まりました。立場も役職も異なる３名が、人の感情を揺さぶるデジタルコミュニケーションの真髄について議論し、一定の解を示す内容にしていきたいと思います。\r\n\r\n■このセッションで持ち帰れること\r\n①感情を揺さぶるデジタルコミュニケーションの実例\r\n②感情を揺さぶるデジタルコミュニケーションのフレームワーク\r\n③２日間を締めくくるに相応しい、明日から頑張れる元気",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "050_year2020",
    "Entry ID (元)": "050",
    "Name": "HAMANO",
    "spk fix": "〇",
    "room": "B7-1",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b7/\n"
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "129_year2020",
    "Entry ID (元)": "129",
    "Name": "Sugiura",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "153_year2020",
    "Entry ID (元)": "153",
    "Name": "NISHIMURA",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "217_year2020",
    "Entry ID (元)": "217",
    "Name": "Konno",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "CK9",
    "No.(新)": "CK9_year2020",
    "Title Ja": "これからはクリエイティブにこそ投資すべき",
    "Title En": "Investing in Your Creative",
    "Summary Ja": "クリエイティブの力を数値化することは難しく、だから可視化しやすいメディアの効果測定に注力され投資されてきた。しかし、クリエイティブの力によって、その成功は大きく変わることを誰もが本当は感じている。日本のクリエイティブを長年トップランナーとして生み出してきた古川氏と嶋氏に、広告主でありクリエイターでもある鹿毛氏が切り込んで解明する。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "381_year2020",
    "Entry ID (元)": "381",
    "Name": "Kage",
    "spk fix": "〇",
    "room": "B7-2",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b7/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "369_year2020",
    "Entry ID (元)": "369",
    "Name": "Furukawa",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
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    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "383_year2020",
    "Entry ID (元)": "383",
    "Name": "Shima",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
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    "公開フラグ": "",
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    "No.": "",
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    "Title Ja": "",
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  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "DM10",
    "No.(新)": "DM10_year2020",
    "Title Ja": "多様性が社会と企業を強くする。ダイバーシティとは。",
    "Title En": "Diversity makes society and businesses stronger. What is diversity?",
    "Summary Ja": "このセッションではダイバーシティの実現に取り組んで成果を出している組織や企業の実例から学び、社会や組織が、どうゴールを設定し、何から着手して成功体験を積み重ねていけばよいかを議論します。喫緊の社会課題であるダイバーシティは、多くの議論が交わされているにも関わらず、なかなか具体的な施策を見つけることができません。女性の意思決定者への登用、LGBTQ、世代交代などの部分解決に陥りがちな議論を、まずは問題の全体像を整理し、皆さんが取り組めるヒントをもたらし、多様で力強い社会や組織の実現のために一歩前に進める一助にできればと思います。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "485_year2020",
    "Entry ID (元)": "485",
    "Name": "Doi",
    "spk fix": "〇",
    "room": "B5-1",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b5/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "471_year2020",
    "Entry ID (元)": "471",
    "Name": "Ichiki",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "473_year2020",
    "Entry ID (元)": "473",
    "Name": "Muramatsu",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
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    "Summary Ja": "",
    "Summary En": "",
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    "M/S": "S",
    "Entry ID": "484_year2020",
    "Entry ID (元)": "484",
    "Name": "MAKISHIMA",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "NE10",
    "No.(新)": "NE10_year2020",
    "Title Ja": "オウンドメディア、ウェビナー乱立の中で問われるマーケティングメディアの価値・役割\n\n\n",
    "Title En": "The Value and Role of Marketing Media in the Midst of an Owned Media and Webinar Frenzy\t",
    "Summary Ja": "メディア企業の立ち位置、役割がどう変化しているのかを知ることで、改めてマーケティングメディアの価値を情報を確認できるとともに、メディア主催のイベントをよりビジネスに役立てられる内容となります。また、メディアが読者とどのようにコミュニティを築いているか、魅力あるコンテンツを企画しているかについても言及するので、自社セミナーの充実・参加者満足度向上にもつながります。",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "427_year2020",
    "Entry ID (元)": "427",
    "Name": "Nakazawa",
    "spk fix": "〇",
    "room": "B5-2",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/b5/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "417_year2020",
    "Entry ID (元)": "417",
    "Name": "Yasunari",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "",
    "連結フラグ": "",
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    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "421_year2020",
    "Entry ID (元)": "421",
    "Name": "IMADA",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "426_year2020",
    "Entry ID (元)": "426",
    "Name": "Yostuya",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "NX5",
    "No.(新)": "NX5_year2020",
    "Title Ja": "日本企業が社会課題に取り組むとき、マーケターは中心になれるのか？",
    "Title En": "Can Marketers be the Center when Companies Address Social Issues?",
    "Summary Ja": "企業の社会課題に対する取り組みや姿勢は常に注視され、経営と密接に関わる時代になりました。今、企業は、社会の様々な問題にどう向き合うのか、地球規模の課題にどのように関わり、行動していくのかが問われています。\r\n本セッションでは、事業者、支援者それぞれの立場から、マーケターとして事業を推進しながら、ビジネスによる社会課題の解決にどう取り組み、行動するのか、そのために必要なマーケターのスキルに着目します。パナソニック、ふるさとチョイス、ソフィアサーキュラーデザインのマーケターの皆さまをお迎えし、私たちマーケターが果たすべき役割についてディスカッションをおこないます。\r\nお聞きたくいただくマーケターの皆さまに下記の視点を提供します。\r\n・企業のパーパスから導く社会課題の捉え方\r\n・自社の事業、商品・サービスによる社会課題の解決手法\r\n・ビジネスで社会課題解決に取り組むマーケターの視点",
    "Summary En": "",
    "Memo": "",
    "M/S": "M",
    "Entry ID": "010_year2020",
    "Entry ID (元)": "010",
    "Name": "ITO",
    "spk fix": "〇",
    "room": "G502",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/conference/"
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "347_year2020",
    "Entry ID (元)": "347",
    "Name": "Wada",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "388_year2020",
    "Entry ID (元)": "388",
    "Name": "Yamaguchi",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
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    "テーブル区切りFlag": "",
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    "公開フラグ": "",
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    "詳細ページ表示フラグ": "",
    "No.": "",
    "No.(新)": "",
    "Title Ja": "",
    "Title En": "",
    "Summary Ja": "",
    "Summary En": "",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "403_year2020",
    "Entry ID (元)": "403",
    "Name": "Hirabayashi",
    "spk fix": "",
    "room": "",
    "room_url": ""
  },
  {
    "Day": "",
    "TimeTableStart": "",
    "TimeTableEnd": "",
    "テーブル区切りFlag": "",
    "スタートセッション": "",
    "公開フラグ": "1",
    "連結フラグ": "",
    "詳細ページ表示フラグ": "1",
    "No.": "AU10",
    "No.(新)": "AU10_year2020",
    "Title Ja": "マーケター向けファイナンス",
    "Title En": "Finance for Marketers",
    "Summary Ja": "戦略やリーダーシップ、広告や施策、データマネジメント、プロジェクト管理、営業、製品開発、製造、物流など、ブランドマーケターが理解しておくべきことはたくさんあります。なかでも、ファイナンシャルについての理解はブランドマネジメントでは重要な要素です。「ブランドマネジャーをするならファイナンシャルの理解が不可欠だ」といったアドバイスや、「マーケターは利益責任を持つ経験をすべきだ」といった意見を見聞きすることもあります。「売り上げ」と「利益」に加えて、ブランドマーケターが知っておくべき要素について、これからブランドマネジャーを目指す方々を対象にお話しします。ブランドを観察する視点をひとつ追加できれば幸いです。",
    "Summary En": "Some people say that \"knowing financial is so important to become a decent Brand marketer\", or “owning the profit responsibility is a critical experience for a respectable Marketer”. In this session, we discuss what should we know about Brand Finance beyond “Sales and Profit”. If a Brand Manager is one of your career destinations, this session will provide you with a critical skill set in Finance area for Marketers.",
    "Memo": "",
    "M/S": "S",
    "Entry ID": "366_year2020",
    "Entry ID (元)": "366",
    "Name": "Otobe",
    "spk fix": "〇",
    "room": "G510",
    "room_url": "https://www.t-i-forum.co.jp/visitors/facilities/conference/"
  }
]