After 17 years at P&G in Japan and US HQ, led the turnaround/growth of businesses via strengthening marketing organizations of European FMCG companies as well as Japan Shiseido as a VP Marketing and CMO. In 2018, started Coup Marketing Company Inc. to help strengthen Marketing organizations and build Marketing/Brand Strategy for various domestic/global clients including NHK and Kansai Electric Power Co., Inc. DBA (Kobe Univ.) Author of "Why Strategy Makes a Difference" about Strategy, and "Marketing Professionals' Points of View" about Marketing and Branding.