“Shufoo!”, the Japan’s largest digital flyer service used by 8.6 million people a month for the purpose of browsing digital flyers of 100K shops all over Japan, launches the digital advertising service of audience targeting.
What category of stores are users interested in? What area do they intend to go shopping? Which shop flyers do they browse? What kind of products are they interested in? ---
“Shufoo!” becomes possible to target ads by using daily shopping behaviors of housewives, who have a high consumer appetite, based on unique IDs accompanied with the third-party data and enhance effectiveness of advertising which are supporsed to communicate with housewives. In ad:tech Tokyo 2017, “Shufoo!” will introduce its own area-targeting technique which acquires the shopping areas of users as well as the examples of targeting ads.