- BlueCurrent Japan
- 10/17 13:00-13:40
- Stage 3
6 RULES OF STRATEGIC PR
Tetsuya Honda, a PR expert and an author of the best-selling book “Six Rules of Strategic PR” which hit bookshelves this April 2017, will talk about the latest trends of PR and digital.
6 RULES OF STRATEGIC PR
○Why “laundry detergents Ariel”became popular in India?
○Why “SAPRK JOY” became popular in US?
○ Are Instagramers actually influential?
Consumers don’t respond to “product appeal” or “advertisement” anymore.
The latest offering from Tetsuya Honda, a bestselling author of 50,000 copied ”Strategic PR”
PR is Information Strategy in the society and its ultimate goal is “behaviour change”.
The author reveals the framework with the latest case studies around the world.
Speaker
- Tetsuya Honda
- BlueCurrent Japan
- CEO
- Tetsuya Honda launched and leads BlueCurrent Japan, a strategic PR and influencer marketing boutique agency in the Omnicom portfolio. Tetsuya advises blue-chip global brands such as P&G, Shiseido, Kelloggs, Adidas, and GoPro to name a few.Tetsuya is a frequent speaker on marketing and PR innovation and an author of several popular business books which have sold more than 100,000 copies and ranked consistently among Amazon Japan’s best sellers. His seventh, “Stop Fooling Yourself: Advertising and Mass Media Don’t Move People Anymore” became Japan’s number-one advertising book in 2014. His latest, “Six Rules of Strategic PR” hit bookshelves this April.In 2015, Tetsuya was named PRWEEK ASIA PACIFIC’s “PR Professional of the Year”, and spoke at the 2015 Cannes festival about “Opening the Kimono on Killer Japanese Creativity”. Tetsuya served a PR Jury for Cannes Lions 2017.