adtech tokyo

October 17th-18th,
2017 @ Tokyo International Forum
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Takashi Yoshida
Mandom Corporation
Communication Strategy Div. Manager

Joined Mandom Corporation in 1992. After 16years' sales experience, he has been working in marketing department since 2008. Worked in brand promotion for LUCIDO (targeted at middle-aged men market), and was in charge of brand communication in general. Since 2015, he has been working in global/domestic branding communication for GATSBY (targeted at young men market) and pursuing the way to build the brand's relationships with young generations.


10/18 15:45-16:35

[D-9] How to Understand Social Behavior of GenZ