Joined Mandom Corporation in 1992. After 16years' sales experience, he has been working in marketing department since 2008. Worked in brand promotion for LUCIDO (targeted at middle-aged men market), and was in charge of brand communication in general. Since 2015, he has been working in global/domestic branding communication for GATSBY (targeted at young men market) and pursuing the way to build the brand's relationships with young generations.

Session:

10/18 15:45-16:35

[D-9] How to Understand Social Behavior of GenZ