Joined P&G Japan, Marketing, working for Ariel, Febreze, Attento, Pampers, etc. and moved to the HQ central team in US. After returning to Japan, directed and developed marketing departments at Danone Japan, Unilever Japan, Nissan Motor Co., and Shiseido Japan. Won “CMO award” by CNET Japan in 2016 as a CMO of Shiseido Japan. Wrote a book, “Why Strategies Make a Difference”. DBA at Kobe University.

Session:

10/18 11:45-12:35

[B-6] How to Use Social Advertising and Mass Advertising from PR Point of View