Moé Alkana is Japan Marketing Manager for MZ, Inc. She is in charge of its marketing efforts in Japan both online and offline - contributing to its growth in local gaming community and Japanese user base. She has a strong background in mobile advertisement. When she started her career at CyberAgent, ads on smartphones were just launching in Japan which motivated her to start up mobile sales division at CyberZ and CAReward, subsidiaries of CyberAgent. In 2012, She establish CyberX NYC in New York to promote Japanese mobile games internationally, working with NFL, MLB and NBA. Afterwards she became VP of sales at CyberZ in San Francisco to acquire Japanese users for mobile gaming companies from US and Europe. Most recently, prior to joining MZ, she was AVP of global BD at glispa, GmbH in Berlin where she was in charge of the team on-boarding mobile clients from APAC + BRIC regions.

Session:

10/17 15:15-16:05

[D-4] Communication Strategy with Smartphone Application